ATTITUDE Extra Gentle Hair Shampoo Unscented 32 fl oz — EWG Verified, Soothes Dry Scalp

ATTITUDE Extra Gentle Hair Shampoo is an unscented, EWG Verified, plant-based cleanser designed to gently clean hair and help soothe dry scalps without fragrances or harsh chemicals.

This 32 fl oz unscented shampoo is formulated with 97% naturally derived ingredients like watercress and Indian cress, and contains blueberry leaf extract to calm dry or irritated scalps. Free of silicones and SLES, and certified vegan, it’s intended for everyday use by people who prefer a minimalist routine or have fragrance sensitivity. Dermatologically tested and EWG VERIFIED, the formula targets gentle cleansing and scalp comfort while supporting hair strength from root to tip.

How does this shampoo calm dry, sensitive scalps?

The formula includes blueberry leaf extract and plant-based botanicals chosen for their soothing properties, combined in a mild surfactant system that avoids harsh stripping. Regular use helps maintain scalp comfort by cleansing without disrupting the skin barrier.

• Blueberry leaf extract to help calm itching and dryness
• Mild, non-SLES surfactants that reduce irritation risk
• Free from added fragrances that can trigger sensitivity
• Dermatologically tested for gentle use

Will this shampoo work for different hair types and daily washing?

Yes — the gentle, silicone-free formulation is suitable for most hair textures and can be used daily without leaving heavy residue. It cleanses hair while preserving natural oils so hair feels clean and manageable rather than stripped.

• Suitable for fine to medium hair and normal-to-dry scalps
• Silicone-free for lighter finish and easier styling
• Safe for frequent use because of mild cleansing agents
• Pairs with ATTITUDE Extra Gentle conditioner for best results

What makes this product 'clean' and EWG Verified?

EWG VERIFIED means the shampoo meets strict criteria for ingredient transparency, safety, and minimal environmental impact. The ingredient list focuses on naturally derived components and excludes known or suspected problematic chemicals.

• 97% naturally derived ingredients including watercress and Indian cress
• No silicones, no SLES, and no added fragrances
• Vegan certified and formulated with ingredient transparency
• Third-party verification through the EWG program

How should I use it to get the best results?

Apply a small amount to wet hair, lather gently into scalp and lengths, then rinse thoroughly. Follow with a conditioner if your hair needs extra detangling or hydration; for sensitive scalps, use consistently to help maintain balance.

• Wet hair thoroughly before application
• Work into a gentle lather focusing on the scalp
• Rinse well and repeat only if necessary
• Use with ATTITUDE Extra Gentle conditioner for added softness

Who is this for: ATTITUDE Extra Gentle Hair Shampoo is aimed at anyone seeking a simple, clean haircare option — especially people with fragrance sensitivity, those looking for plant-forward or vegan products, or anyone preferring a gentle daily shampoo that’s EWG VERIFIED. It’s a practical choice for households that want a reliable unscented cleanser suitable for a wide range of hair types and scalp needs.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Glyceryl Oleate, Sodium Benzoate, Sodium Chloride, Potassium Sorbate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Vaccinium Myrtillus (Blueberry) Leaf Extract.