Amika Cool Blonde Repair Shampoo 1000ml — Violet Toning & Bond-Fortifying

amika Bust Your Brass Cool Blonde Strength Repair Shampoo is a violet-toning, bond-fortifying cleanser designed to neutralize brassiness while strengthening and hydrating blonde, highlighted, or lightened hair.

This salon-inspired ultra-violet shampoo combines pigment-rich toning agents with quinoa protein, plant butters, and bond-reinforcing technology to help restore resilience and manage yellow or warm undertones. Formulated to be used as part of a shampoo + conditioner system, it gently lifts residues and deposits cool pigments that clarify color and improve strand strength without over-drying.

How quickly will I notice less brass and a cooler tone?

You can see a visible neutralizing effect after the first use, with progressive toning as pigments build over multiple washes. Results depend on your starting shade, porosity, and how long you leave the lather on—shorter rinses reduce toning, longer processing deepens it.

• Immediate purple pigment deposits to counteract yellow/orange tones
• Customizable toning by adjusting application time and frequency
• Works best as a routine paired with the matching conditioner

Will this shampoo help repair and prevent breakage?

The formula includes bond fortifying technology plus quinoa protein to reinforce weakened areas of the hair fibre and plant butters to hydrate. Used regularly in the recommended system, it is clinically shown to improve tensile strength and reduce breakage compared with untreated hair.

• Bond fortifiers target internal structure to support strand integrity
• Quinoa protein helps rebuild and plump the hair shaft
• Plant butters add moisture to reduce dryness-related snapping

How should I use it for best tone and care results?

Apply to wet hair, lather, and allow the violet pigments to sit for 1–5 minutes depending on desired toning intensity before rinsing. For maintenance, alternate with a gentle daily shampoo or use once to twice weekly; follow with the matching conditioner to lock in benefits and hydration.

• Wet hair thoroughly, apply a palm-sized amount to roots and lengths
• Process 1–5 minutes for light to intense toning (do a strand test)
• Rinse and follow with amika conditioner to restore moisture

Is this suitable for color-treated, highlighted, or naturally blonde hair?

Yes — the shampoo is formulated for all blonde tones, including color-treated and highlighted hair, aiming to reduce unwanted warm shifts while caring for fragile, lightened strands. Avoid overuse on very porous hair to prevent over-toning; adjust frequency as needed.

• Safe for salon-colored and at-home-lightened blonde shades
• Best used as part of a targeted blonde maintenance routine
• Monitor porosity and tone to prevent excessive coolness

Who is this for? This 1000ml salon-size shampoo is ideal for people with blonde, silver, or lightened hair who want to neutralize brass, increase strand strength, and maintain hydrated, salon-fresh results at home. It's especially useful for those seeking a professional-grade toning product with conditioning benefits and who prefer larger, cost-effective bottles for frequent use.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Disodium EDTA, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Polyethylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) - **Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.