ALURAM Purple Shampoo Coconut Water 33.8 fl oz — Color-Depositing Toner, Sulfate-Free for Blonde & Grey

ALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that reduces brassy yellow tones and refreshes cool blonde, silver, and highlighted hair with hydrating coconut water.

This salon-inspired formula combines pigment-rich purple toning with nourishing ingredients so you can maintain a crisp, cool color between salon visits. Designed for all hair types, including color-treated and damaged hair, the concentrated 33.8 fl oz bottle is made to deliver moisture, manageability, and brightness without sulfates or parabens. Use it routinely to keep blonde, grey, and highlighted hair looking fresh while minimizing warm, unwanted undertones.

How does this purple shampoo remove brass without over-drying?

The shampoo deposits violet pigments that counteract orange and yellow tones on the hair surface while a coconut water base helps replenish moisture. Rather than stripping, it cleanses and tones simultaneously so hair retains softness and shine.

• Pigment-rich formula neutralizes warm undertones immediately.
• Coconut water hydrates to prevent dryness and stiffness.
• Sulfate-free cleansing protects color longevity.
• Biotin and rose hip extracts support healthier-looking strands.

How often should I use ALURAM Coconut Water Purple Shampoo?

Frequency depends on how quickly your hair develops brassy tones and how intense you want the neutralizing effect. For most users, one to two toning washes per week keeps cool shades vibrant, while more frequent use can deepen the violet deposit if needed.

• Weekly: maintain subtle coolness and brightness.
• 1–2 times/week: typical for color-treated blondes and greys.
• More often for rapid brassiness or stronger toning effect.
• Alternate with a moisturizing shampoo if hair feels dry.

Will this shampoo work on all hair types and color-treated hair?

Yes — it’s formulated to be safe for a wide range of textures and for hair that’s been colored, highlighted, lightened, or naturally grey. The pigment targets surface tone while the nourishing base helps preserve integrity for damaged or chemically treated hair.

• Effective on natural blondes, bleached hair, and silver/grey tones.
• Suitable for fine, medium, and coarse textures.
• Gentle enough for use after chemical services with stylist approval.
• Works on highlighted and balayage techniques to refresh brightness.

What kind of results can I expect after a few uses?

After the initial washes you should notice reduced yellowing and a clearer cool tone; continued use sustains brightness and improves manageability. The added conditioning ingredients help hair look shinier and feel smoother as brassiness diminishes.

• Visible reduction of warm, brassy undertones within 1–3 washes.
• Enhanced highlight contrast and cooler overall tone.
• Improved softness and shine from hydrating components.
• Color-safe, salon-quality results without sulfate or paraben residues.

Who is this for: ALURAM Coconut Water Purple Shampoo is ideal for anyone aiming to maintain cool blondes, refresh grey or silver tones, or neutralize brassiness on highlighted hair. It suits clients who prefer clean-beauty formulations—cruelty-free and free from sulfates and parabens—while wanting professional-level toning and hydration in a generously sized bottle for regular home use.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients