ALURAM Coconut Water Purple Shampoo 12 fl oz — Tones Brass & Hydrates Blonde Hair

ALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that neutralizes brassy yellow tones and refreshes cool blonde and grey hair.

This salon-grade purple shampoo combines coconut water hydration with concentrated violet pigments to tone brassiness while helping maintain shine and manageability between color appointments. Formulated for all hair types, including color-treated and damaged hair, it balances toning performance with nourishing ingredients like rose hips and biotin. The result is cleaner-looking, cooler-toned blonde, highlighted, and grey hair without sulfates, parabens, or animal testing.

How does this shampoo remove brass and yellow tones?

The formula contains high-strength purple pigments that deposit color during lathering, canceling warm undertones on blonde, highlighted, and grey hair. Regular use helps restore cooler tones and keeps highlights looking crisp without resorting to a salon toner for every maintenance wash.

• Violet pigments neutralize yellow and orange undertones.
• Highly pigmented formula delivers visible toning in one to a few washes.
• Works safely on natural, color-treated, and highlighted hair.

Will it dry out my hair or strip color?

ALURAM pairs pigment with coconut water and conditioning botanicals so the shampoo tones while adding hydration and softening the cuticle. The formula is sulfate-free and paraben-free to reduce harsh stripping, and rose hips plus biotin support the look and feel of color-treated hair.

• Coconut water boosts moisture and helps maintain shine.
• Sulfate-free cleansing is gentler on color than harsh detergents.
• Rose hips and biotin help preserve hair texture and resilience.

How often should I use it to keep a cool blonde?

Frequency depends on hair porosity and how quickly warm tones return: many users alternate this purple shampoo 1–2 times per week with a regular gentle shampoo. For stronger toning, leave the lather in for a few minutes before rinsing, then follow with a conditioner or mask to lock in moisture.

• Light toning: use once a week.
• Stronger correction: leave in 3–5 minutes as needed.
• Always finish with a conditioner for softness and manageability.

Is this product environmentally and ethically friendly?

ALURAM emphasizes clean-beauty principles: the shampoo is cruelty-free and formulated without sulfates and parabens, aligning with more sustainable haircare choices. The brand pairs professional performance with conscious ingredient selection for shoppers who want effective toning without compromising on ethics.

• Cruelty-free formulation — not tested on animals.
• Free from sulfates and parabens for gentler cleansing.
• Designed as a salon-inspired, everyday maintenance product.

Who is this for: This purple shampoo is designed for people with blonde, highlighted, or grey hair who want an at-home solution to counteract brass and yellowing. It’s suitable for anyone seeking salon-style toning combined with hydration — from naturally light hair to color-treated, bleached, or highlighted hair that needs regular maintenance between salon visits.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients