ALURAM Coconut Water Moisturizing Shampoo 12 fl oz — Sulfate-Free Hydration & Shine

ALURAM Coconut Water Moisturizing Shampoo is a gentle, salon-inspired cleanser that hydrates medium to coarse hair while enhancing shine and manageability.

This coconut-water shampoo was formulated to remove dirt and buildup without stripping natural oils. It combines lightweight hydration from coconut water with richer emollients like baobab and avocado oils to smooth cuticles, support color-treated strands, and reduce frizz. The result is softer, more resilient hair that looks luminous and feels easier to style.

How does this shampoo boost moisture without weighing hair down?

The formula pairs the hydrating, fast-absorbing profile of coconut water with nutrient-dense oils that penetrate and seal the hair shaft. This balance delivers immediate slip for detangling and longer-lasting hydration without a greasy finish.

• Coconut water for lightweight hydration and surface shine
• Baobab oil supplies fatty acids that strengthen and smooth fibers
• Avocado oil helps lock in moisture and preserve color vibrancy
• Sulfate-free cleansing avoids over-drying while removing impurities

Is this safe for color-treated and textured hair?

Yes — the shampoo was created with salon standards in mind, so it suits both colored and textured hair. Its gentle surfactants help cleanse without accelerating color fade, while conditioning agents maintain elasticity and definition.

• Formulated for medium to coarse textures, including textured patterns
• Cruelty-free and paraben-free for cleaner beauty routines
• Supports color retention by avoiding harsh sulfates
• Improves manageability for styling and detangling

What performance can I expect after a few washes?

Regular use produces noticeable softening, increased shine, and easier comb-through. Hair should feel more hydrated at the core and smoother on the surface, making daily styling quicker and reducing breakage from knots.

• Visible shine from smoothed cuticles
• Reduced frizz and fewer flyaways
• Improved strength and reduced split-end appearance
• Enhanced softness and more even moisture distribution

How do I incorporate this into my routine for best results?

Use on wet hair, massage thoroughly from roots to ends, and rinse well; follow with a complementary conditioner for sealing in hydration. For textured or heavily colored hair, pair with a weekly deep treatment to maintain elasticity and vibrancy.

• Wet hair completely before applying a palm-sized amount
• Work into a lather and let it sit briefly for deeper cleansing
• Rinse and follow with a conditioner or mask for added moisture
• Use 2–3 times weekly for textured hair, or more often as needed

Who is this for: ALURAM Coconut Water Moisturizing Shampoo is designed for men and women with medium to coarse hair seeking a cleaner, kinder approach to hydration. It’s a good fit for anyone who wants salon-level results without sulfates or parabens, including those with color-treated, textured, or dry hair in need of balanced moisture and improved shine.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients