Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5 fl oz — Color-Safe, Sulfate-Free Volume Boost

How does this shampoo create more body without drying hair out?

The formula combines lightweight surfactants with a Marine Plumping Complex that helps hair retain light moisture and support strand thickness. Instead of heavy silicones or oils, it relies on omega-rich caviar extract and Seasilk to reinforce fiber structure so hair looks fuller from root to tip.

• Marine Plumping Complex with omega-3 and Seasilk to bolster strand strength
• Gentle cleansing agents remove residue without stripping natural moisture
• Lightweight finish prevents heavy buildup that flattens fine hair

Will it protect my color-treated hair?

Yes — Color Hold technology is included to help maintain color brightness while cleansing. The formula avoids harsh sulfates and synthetic dyes that can accelerate fade, making it a safer daily option for colored hair when combined with color-care practices.

• No added SLS/SLES or synthetic color to minimize color stripping
• Proprietary Color Hold helps preserve vibrancy between salon visits
• Designed to be used with complementary color-safe Alterna products for best results

Is this suitable for all curl types and scalp sensitivities?

The shampoo is formulated to work across straight, wavy, curly, coiled and tightly coiled textures, offering volumizing benefits without aggressive detergents. Its milder cleansing system and absence of common irritants make it a good option for many sensitive scalps, though those with specific scalp conditions should consult a specialist.

• Balances gentle cleansing with volumizing action for diverse hair textures
• Free from parabens, phthalates and DEA/TEA for reduced irritation risk
• Recommended for daily use if scalp tolerates frequent cleansing

How should I use it to get the most volume?

Apply a small amount to wet hair, working into a lather at the roots and along lengths, then rinse thoroughly; repeat if needed. For amplified fullness, follow with the Alterna Caviar Anti-Aging Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist while styling.

• Massage gently at the scalp to lift roots and distribute product
• Use with the matching conditioner and styling mist for regimen results
• Blow-dry with a round brush or use root-lift styling for added boost

This shampoo is aimed at people with fine, limp or thinning hair who want visible fullness without heavy residue, and for anyone who colors their hair and prefers formulations without harsh sulfates or synthetic dyes. It suits those seeking a salon-grade, skin-inspired approach to volumizing haircare as part of a complete routine.

Ingredients

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)