VITAMINS hair cosmetics Keratin Purple & Blue Hair Mask — Blonde Toner, Deep Conditioning Repair

If you want to refresh cool tones between salon visits and restore strength to chemically treated strands, this color-correcting mask combines violet and blue pigments with keratin to both tone and condition. It acts as a purple blonde toner and a blue-toning treatment in one, smoothing rough cuticles and depositing color-refining pigments to reduce unwanted warmth in brassy blonde, silver, white, gray, and brown hair with highlights.

How does this mask remove brassiness without drying my hair?

The formula balances pigment and moisture: violet and blue color molecules neutralize yellow and orange undertones while keratin and conditioning agents replenish softness. Instead of overwriting hair with heavy dye, the mask deposits just enough toning pigment while sealing in hydration to prevent the dry, brittle feel common with strong toners.

• Dual-tone pigments (purple + blue) to target both yellow and orange brassy tones
• Keratin infusion repairs protein loss for smoother cuticles
• Deep conditioning base prevents the dried, straw-like finish
• Protects color vibrancy to keep salon tones longer

When and how often should I use the VITAMINS purple/blue hair mask?

Frequency depends on hair porosity and brassiness level: use once a week for maintenance or up to twice weekly for heavily brassy, porous, or freshly lightened hair. Apply to clean, towel-dried hair, leave on according to your desired toning intensity, then rinse thoroughly for balanced color and renewed softness.

• Light maintenance: once weekly for subtle tone upkeep
• Stronger toning: up to twice weekly for stubborn brassiness
• Application tip: use on damp, shampooed hair for even pigment distribution
• Adjust leave-in time according to desired coolness (shorter for subtle, longer for intense)

Will this mask help repair chemically damaged or brittle hair?

Yes — the keratin component aims to rebuild weakened areas of the hair shaft and smooth the surface to reduce frizz and split ends appearance. The deep-conditioning base restores elasticity and shine, making treated hair easier to detangle and style while preserving the toned color result.

• Keratin replenishes lost protein for improved strength
• Moisturizing agents increase manageability and shine
• Reduces the look of breakage and split ends with repeated use
• Suitable for chemically treated, heat-styled, and lightened hair

How do I avoid over-toning or uneven color with this product?

Even application and timing are key: distribute the mask evenly from mid-length to ends, and monitor during the first few uses to learn how your hair responds. If you have darker or previously unbleached strands, test a small section first and use shorter processing times to prevent excessive cool tones.

• Apply with a wide-tooth comb for even spread
• Start with a shorter leave time on darker or less porose hair
• Rinse thoroughly to stop pigment development
• Use gloves to prevent staining hands or surfaces

Who this is for: VITAMINS Keratin Purple Hair Mask suits people with blonde, highlighted, silver, gray, white, or brassy brown hair who want to refresh cooler tones and repair damage between color appointments. It's a practical option for anyone seeking salon-grade toning plus deep conditioning in a single treatment — ideal for salon clients, home haircare users, and anyone looking to extend the life and vibrancy of lightened or naturally cool-toned hair.

Ingredients

Aqua, Isopropyl Myristate, Amino Bispropyl Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Quaternium-80, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Phenoxyethanol, Ethylhexylglycerin, Parfum, Lactic Acid, Hydrolyzed Keratin, Argania Spinosa Kernel Oil (Argan Oil), Linum Usitatissimum (Linseed) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Common Sea Buckthorn Oblipicha) Oil, Salvia Officinalis (Sage) Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Helianthus Annuus (Sunflower) Seed Oil, Extract Violet 2, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate (Vitamin E), Limonene, Linalool