VIRTUE Volumizing Shampoo Sulfate-Free for Thinning Hair — Color Safe, Alpha Keratin 60ku for Fuller Body

VIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and plumps each strand with Alpha Keratin 60ku for visible body without drying or stripping color.

Engineered to add noticeable volume while gently cleansing, this lightweight shampoo is formulated for everyday use on all hair types, including color- and chemically-treated hair. A fine, lacy foam removes oil and residue, then rinses clean so hair feels weightless yet fuller. The fragrance is an upbeat citrus floral blend — white pear, spearmint leaf and lemon essential oil — for a fresh, energizing wash experience.

How does this shampoo create thicker-looking hair?

VIRTUE Full contains Alpha Keratin 60ku, a protein designed to bind to individual fibers and build measurable density along the strand. Rather than coating hair with heavy polymers, the formula adds structural support that lifts the root and increases mid-shaft thickness for long-lasting body.

• Alpha Keratin 60ku targets fine, limp strands to increase diameter.
• Light lather lifts at the roots without weighing hair down.
• Rinseable formulation leaves no heavy residue for natural movement.

Is it safe for colored or chemically-treated hair?

Yes — the sulfate-free formula cleanses without harsh surfactants that can accelerate color fade or strip treatments. It preserves vibrancy while helping hair feel fuller, making it a compatible option for color-treated, highlighted, or otherwise processed hair.

• Sulfate-free cleansing protects color integrity.
• Free from parabens, phthalates and synthetic dyes.
• Cruelty-free and gluten-free for cleaner beauty standards.

What does it feel and smell like during use?

The shampoo produces a lacy, airy foam that disperses easily and rinses completely so hair feels clean and buoyant afterward. The scent is a refreshing citrus-floral composition with pear, leafy greens and a hint of spearmint for an uplifting shower routine.

• Light, lacy foam that rinses clean.
• Citrus-floral fragrance with pear and spearmint notes.
• Leaves hair fresh without a heavy perfumed residue.

How should I use it to maximize volume?

Massage a small amount into wet hair, focusing on the scalp and roots to dissolve oil and build lift; work through the mid-lengths and rinse thoroughly. For added density, follow with a compatible volumizing conditioner or lightweight styler and style while hair is damp to lock in body.

• Apply to wet hair, concentrate on roots for lift.
• Rinse completely to avoid weighing hair down.
• Pair with volumizing conditioner or lightweight mousse for best results.

Who this product is for: VIRTUE Full Sulfate-Free Volumizing Shampoo is ideal for anyone with fine, limp, or flat hair who wants visibly fuller-looking strands without harsh sulfates or heavy build-up. It’s also a strong choice for people with color-treated or chemically-processed hair who need a gentle, effective cleanser that supports body and density. If you prefer lightweight textures, clean ingredients, and an invigorating citrus-floral scent, this shampoo fits into daily routines that prioritize volume and hair health.