VIRTUE Recovery Sulfate-Free Shampoo — Keratin + Baobab Oil for Damaged, Color-Treated Hair

Designed as a treatment-grade daily shampoo, VIRTUE Recovery targets hair weakened by heat, color, or chemical services. Its signature Alpha Keratin 60ku—a human-identical keratin protein—fills in cuticle cracks, while baobab seed oil and a hydrating rinse pattern restore softness and manageability. The formula lathers luxuriously, rinses clean, and is free from sulfates, parabens, phthalates, synthetic dyes, and gluten. Fragrance notes combine creamy coconut, bright yuzu, and grounding warm woods for an elevated shower experience.

How does this shampoo repair hair without heavy residue?

The formula acts like an in-shower treatment: Alpha Keratin 60ku binds into porous areas of the strand to reinforce structure while lightweight conditioning agents smooth the cuticle. It rinses cleanly so hair feels soft rather than weighed down.

• Alpha Keratin 60ku deposits pure human keratin into damaged zones.
• Sulfate-free surfactants cleanse gently without stripping natural oils.
• Light conditioning agents restore slip for easier detangling.
• Rinse profile leaves hair soft, not heavy, suitable for daily use.

Is VIRTUE Recovery safe for color-treated or chemically processed hair?

Yes — the gentle, non-stripping formula protects color vibrancy and works to repair hair compromised by chemical treatments. Ingredients focus on rebuilding the fiber rather than removing dye molecules.

• Free of sulfates and harsh detergents that can accelerate color fade.
• Keratin reinforcement helps reduce breakage and surface damage.
• Gluten-free and cruelty-free formulation compatible with salon-treated hair.

What performance can I expect in the first few washes?

Expect cleaner, smoother-feeling hair after the first use and progressively stronger, more elastic strands with repeated use. The shampoo clears everyday buildup while beginning to fill micro-cracks along the cuticle.

• Immediate: creamy lather and improved manageability when wet.
• Short term: softer texture and easier detangling within a few washes.
• Ongoing: visible repair and reduced brittle ends as keratin builds up.

How should I use Recovery Shampoo for best results?

Apply to wet hair, emulsify into a rich lather focusing on roots and damaged mid-lengths, then rinse thoroughly. Follow with VIRTUE Recovery Conditioner to lock in keratin and moisture for optimal repair and smoothness.

• Use daily or as advised by your stylist for continued repair.
• Pair with Recovery Conditioner for a treatment-level duo effect.
• Avoid combining with strong clarifying sulfates to preserve keratin benefits.

Who is this for: VIRTUE Recovery Sulfate Free Shampoo is formulated for anyone seeking to repair and protect compromised hair—especially those with heat-damaged, chemically processed, or color-treated strands. It's a good fit for people who want a luxurious cleansing experience that also functions as a restorative treatment, without sulfates, parabens, phthalates, synthetic dyes, or animal testing.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).