VIRTUE Recovery Sulfate-Free Shampoo for Damaged Hair — Color-Safe, Keratin Repair with Baobab Oil

VIRTUE Recovery Sulfate Free Shampoo rebuilds damaged hair by depositing human keratin and nourishing oils while gently removing daily buildup.

Designed for hair weakened by heat, chemical processing, or color, this sulfate-free shampoo uses a human-derived keratin protein and baobab seed oil to repair and soften strands without stripping pigment. It cleanses gently, fills in cuticle cracks, and supports smoother, more resilient hair after repeated use. The formula is free of harsh sulfates, making it suitable for anyone who needs a restorative daily cleanse that protects color and reduces frizz.

How does this shampoo repair damaged hair?

VIRTUE Recovery Shampoo contains Alpha Keratin 60ku, a high-purity form of human keratin designed to bind to damaged areas and rebuild the hair shaft. Combined with conditioning emollients, it fills microscopic breaks in the cuticle and improves tensile strength over time.

• Alpha Keratin 60ku deposits intact keratin protein into weakened fibers.
• Baobab seed oil adds moisture and smooths rough cuticle edges.
• Sulfate-free surfactants cleanse without stripping structural proteins or color.

Will it protect my color-treated hair?

Yes — the gentle, non-stripping formula is crafted to preserve salon color while improving strand condition. By repairing cuticle damage, it helps sealed color remain vibrant longer and reduces the need for color-corrective touch-ups.

• No aggressive sulfates that fade dye faster.
• Keratin reinforcement helps cuticle lay flatter, minimizing color loss.
• Conditioning agents reduce friction that can dull color over time.

How should I use Recovery Shampoo for the best results?

Use it as your regular cleansing step: lather, rinse, and follow with VIRTUE Recovery Conditioner for targeted repair. For very damaged hair, shampoo twice — first to dissolve surface buildup, second to allow treatment ingredients to penetrate.

• Apply to wet hair, massage gently into scalp and lengths.
• Rinse thoroughly and pair with the matching conditioner for optimal repair.
• Use regularly; improvements accumulate with continued application.

Is this shampoo suitable for daily use and sensitive scalps?

The sulfate-free, gentle cleansing system makes it suitable for frequent use and for many sensitive scalps, though individual reactions vary. It avoids harsh detergents that commonly cause dryness and irritation, focusing instead on restorative ingredients.

• Formulated without strong sulfates to minimize dryness.
• Balanced surfactants clean without aggressive stripping.
• Recommended to patch-test if you have a known scalp sensitivity.

Who is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with chemically treated, heat-stressed, or visibly damaged hair who want a color-safe, reparative daily cleanser. It suits anyone seeking to restore softness and strength without sacrificing pigment, including those looking for salon-grade protein treatment benefits in a regular shampoo. If you want progressive repair, reduced frizz, and gentler color maintenance from your everyday cleanser, Recovery Shampoo is formulated to deliver those results when used consistently with the Recovery Conditioner.

Ingredients

Gluten Free