VIRTUE Full Sulfate-Free Volumizing Shampoo — Color-Safe, Alpha Keratin 60ku for Fuller, Lightweight Body

VIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and thickens each strand for weightless, long-lasting body while cleansing gently.

Designed to boost volume without stripping hair, this lightweight shampoo uses VIRTUE's Alpha Keratin 60ku protein to strengthen and plump fine, limp strands from the inside out. Its airy lather removes buildup and excess oil while preserving moisture and color. Formulated free of sulfates, parabens, phthalates, synthetic dyes and gluten, it suits a broad range of hair needs and cosmetic treatments.

How does this shampoo build visible volume without heaviness?

VIRTUE Full Shampoo deposits a protein that integrates with the hair fiber, helping strands feel fuller without adding residue. The formula is intentionally light so it rinses clean, leaving lifted roots and a natural bounce rather than weighed-down texture.

• Alpha Keratin 60ku works to reinforce and thicken each hair shaft
• Light lather removes oil and debris without heavy conditioners
• Rinseable formula preserves movement and manageability

Is this safe for color-treated or chemically processed hair?

Yes — the shampoo is color-safe and suitable for hair that has been colored, relaxed, or otherwise chemically treated. It avoids harsh sulfates and synthetic dyes that can accelerate color fade or increase dryness, so treated hair retains tone and integrity longer.

• Sulfate-free cleansing protects dyed hair pigments
• Gentle surfactants reduce stripping of moisture and color
• Compatible with routine salon color and smoothing services

What will I notice after a few washes?

Users typically experience cleaner roots and more lifted volume after the first few uses, with hair feeling fuller and more resilient over time. Because the formula includes a proprietary keratin fragment, continued use helps strands appear denser as the protein supports structure and reduces limpness.

• Immediate root-lift and oil control
• Progressive improvement in body and strand thickness
• Fresh citrus-floral scent with pear, spearmint, and lemon notes

What ingredients and lifestyle preferences does it support?

The shampoo focuses on effective, cosmetically conscious ingredients: a first-of-its-kind Alpha Keratin 60ku protein plus mild cleansers and fragrance derived from citrus and floral elements. It omits common sensitizers and controversial additives for users seeking cleaner beauty options.

• Free of sulfates, parabens, phthalates, synthetic colors and dyes
• Gluten-free and cruelty-free formulation
• Suitable for people prioritizing gentler, performance-driven haircare

Who is this for? VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at people with fine or flat hair who want more body and lift without sacrificing color vibrancy or moisture. It's also a good match for anyone avoiding sulfates and synthetic dyes, or for users who want a lightweight, protein-enriched cleanser that supports longer-term strand health. Use with the matching conditioner for best results if you want added detangling and continued volume support.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.