RUSK Deepshine PlatinumX Repair Treatment for Platinum & Blonde Hair, 8.5 oz — Hydrating, Anti-Brass

RUSK Deepshine PlatinumX Repair Treatment is an 8.5 oz salon-grade rinse-out mask that repairs and hydrates chemically treated or damaged platinum, blonde, gray, and silver hair while neutralizing brassiness.

This rich, creamy treatment combines moisturizers and bonding proteins designed to restore softness, reduce frizz, and boost shine for color-treated light tones. Formulated with shea butter for hydration, wheat protein to strengthen and add body, and Violet 2 pigment to counteract yellow and warm undertones, PlatinumX is applied to clean, wet hair, left for 3–5 minutes, then rinsed. It’s cruelty-free and part of RUSK’s professional Sensories collection, built to deliver salon results at home.

How does this treatment improve damaged or chemically treated hair?

PlatinumX targets the porous, fragile structure common after bleaching and chemical services. Shea butter replenishes lipids and moisture, while wheat protein helps fortify strands and improve manageability. The formula smooths the cuticle to reduce tangles and frizz, making styles easier to shape and maintain.

• Shea butter for deep hydration and smoother texture
• Wheat protein to add strength and body
• Cuticle-smoothing agents to reduce frizz and tangles
• Rinse-out mask format for a concentrated treatment in minutes

Will this help neutralize brassiness in platinum, blonde, or gray hair?

Yes—PlatinumX contains Violet 2 pigment to counteract unwanted yellow or warm tones that can appear after lightening or with natural graying. The violet tint gently balances color without harsh stripping, refreshing cooler tones and enhancing brightness. Use as part of a regular maintenance routine to keep silver and platinum shades looking crisp.

• Violet 2 helps neutralize yellow and brassiness
• Safe for use on color- and chemically-treated hair
• Boosts brightness without excessive fading of color
• Quick 3–5 minute application for salon-style toning at home

How do I use RUSK Deepshine PlatinumX Repair Treatment effectively?

Apply to freshly shampooed, wet hair and distribute evenly from mid-lengths to ends. Leave the treatment on for 3 to 5 minutes to let active ingredients penetrate, then rinse thoroughly. For best results, follow with a lightweight leave-in or heat protectant if you plan to style with heat.

• Use after shampooing on clean, wet hair
• Leave in for 3–5 minutes, then rinse thoroughly
• Use weekly or as needed based on hair condition and color maintenance
• Pair with RUSK shampoos and conditioners for a full routine

How quickly will I notice differences after using this mask?

Many users see immediate improvements in softness, manageability, and reduced frizz after the first application. Color-neutralizing effects on brassy tones are often noticeable right away, while cumulative strengthening and body continue with repeated use. Regular application preserves color vibrancy and helps prevent future breakage.

• Instant boost in softness and shine after one use
• Neutralizes brassiness on first application
• Ongoing use improves strength and elasticity over time
• Helps maintain salon color and reduce styling damage

Who is this for: RUSK Deepshine PlatinumX Repair Treatment is ideal for anyone with lightened, platinum, blonde, gray, or silver hair who wants targeted repair, moisture, and color-brightening in a quick rinse-out mask. It's especially useful for chemically treated or heat-stressed hair that needs stronger moisture balance and reduced brassiness, but it’s formulated to be safe for all hair types seeking enhanced shine and manageability.

Ingredients

Water (Aqua, Eau), Cetyl Alcohol, Cetearyl Alcohol, Stearyl Alcohol, Glycerin, Cyclopentasiloxane, Dimethicone, Behentrimonium Chloride, Glyceryl Stearate, Fragrance (Parfum), Propylene Glycol, Phenoxyethanol, Caprylyl Glycol, Butyrospermum Parkii (Shea) Butter, Panthenol, Hydrolyzed Wheat Protein, Disodium EDTA, Ext. Violet 2 (Cl 60730), Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.