Pravana Purple Toning Masque for Blonde Hair — 5 fl oz | Neutralizes Brass, Strengthens & Adds Shine

Pravana The Perfect Blonde Purple Toning Masque is a rich, color-safe treatment that uses violet pigments and soy-derived proteins to neutralize yellow/brassy tones while improving strength, shine, and elasticity in lightened or color-treated hair.

If your blonde, silver, or highlighted hair has drifted toward unwanted warmth, this mask is formulated to correct tone without stripping color. The creamy formula pairs violet toning pigments with a soy protein blend to deposit cool-reflecting color while conditioning each strand. Use it as a weekly or targeted remedy to refresh salon tone between color services and add resilience to chemically-treated hair.

How does this masque neutralize brassy, yellow tones?

The product contains violet-based toning pigments that counteract warm yellow and brassy undertones through color correction. Pigments deposit temporarily on the hair surface to visually cancel unwanted warmth without bleaching or permanent color change.

• Violet pigments balance yellow and orange tones for a cooler-looking finish
• Short processing time for quick toning during at-home use
• Safe for color-treated and lightened hair when used as directed

What conditioning benefits does the soy protein formula provide?

Soy-derived proteins and amino acids fortify strands, improving elasticity and smoothing the cuticle to boost shine. The masque deposits moisture and building blocks so hair feels softer and appears healthier after one treatment.

• Soy protein blend helps reinforce chemically weakened hair fibers
• Conditions without heavy residue to maintain salon color vibrancy
• Enhances manageability and reduces breakage from styling or bleaching

How and how often should I use this toning masque?

Apply to clean, towel-dried hair focusing where brassiness is most visible—ends and mid-lengths for lightened hair, or the full length for an all-over toning. Leave on according to desired intensity and rinse thoroughly; use frequency depends on hair porosity and degree of brassiness.

• Use once weekly for maintenance; more often for stubborn brassiness
• Shorter processing for subtle toning, longer for stronger correction
• Always follow with a color-safe conditioner or leave-in protection

Will this masque damage my color or affect hair health?

This is a semi-depositing treatment designed to refresh tone without removing permanent color. Because it conditions while depositing pigments, it helps maintain hair integrity rather than strip or over-process it when used as instructed.

• Color-safe formula formulated for chemically treated hair
• Non-bleaching toning action avoids altering base color levels
• Supports elasticity and shine to offset damage from lightening

Who is this for: Pravana The Perfect Blonde Purple Toning Masque is suited for anyone with lightened, highlighted, platinum, or gray hair seeking to correct warm tones and restore luster. It benefits salon-colored clients who want an at-home touch-up between appointments, as well as anyone needing extra conditioning after bleaching or frequent styling. If you prefer a mild, conditioning toner that doubles as a strengthening mask, this product addresses both tone correction and hair quality in one treatment.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Behenamidopropyl Dimethylamine, Distearoylethyl Hydroxyethylmonium Methosulfate, Isopropyl Myristate, Behentrimonium Chloride, Lactic Acid, Parfum (Fragrance), Amodimethicone, Butyrospermum Parkii (Shea) Butter, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Triolein, Ceteareth-20, Trideceth-10, Hydrolyzed Soy Protein, Phenoxyethanol, HC Blue No.16, Acetic Acid, Sodium Hydroxide,Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 42520 (Basic Violet 2).