Pravana Purple Toning Conditioner for Blonde Hair, 10 fl oz — Neutralizes Brass & Adds Shine

Pravana The Perfect Blonde Purple Toning Conditioner is a purple-hued, color-safe conditioner designed to gently neutralize brassy yellow tones while adding shine and softness to color-treated hair.

This conditioner blends violet pigments with a soy-protein and amino-acid complex to tone warm undertones and restore a cooler, brighter blonde in one to a few uses. It’s formulated for color-treated hair, free from sulfates, parabens, mineral oil, phthalates, microplastics and gluten, and comes in a bottle made from 100% recycled plastic (excluding cap and label). The vegan formula conditions hair while helping maintain salon color between appointments.

How quickly will this conditioner reduce yellow or brassy tones?

You can expect visible toning and reduced brassiness after the first use, with optimal results after a few consecutive applications. Results vary by starting brass level, hair porosity, and how long the product stays on the hair.

• Noticeable neutralization after one wash for mild brassiness
• Stronger toning on more brassy hair with repeated use
• Leave-in time affects intensity—follow label guidance
• Safe for regular use on color-treated hair

What ingredients help condition and protect colored hair?

Pravana pairs violet color-correcting pigments with soy protein and a pant-based amino acid blend to hydrate and strengthen hair fibers while toning. The formula avoids harsh surfactants and common irritants to preserve color and moisture.

• Soy protein and amino acids for conditioning and improved texture
• Violet pigments to offset yellow and brassy hues
• Free from SLS/SLES, parabens, mineral oil and phthalates
• Vegan formulation that supports color longevity

How should I use it in my routine for best results?

Use after shampooing: apply to towel-dried hair, distribute evenly from mid-lengths to ends, leave for the recommended time, then rinse. Adjust frequency and leave-in time based on how much toning you need.

• Apply to clean, damp hair after shampooing
• Comb through to ensure even violet distribution
• Rinse after the recommended processing time on the label
• Use 1–3 times weekly, or as needed to maintain tone

Will this conditioner weigh my hair down or cause buildup?

The lightweight formula is designed to condition without heavy residue, thanks to its targeted protein and amino-acid mix. Proper rinsing and occasional clarifying treatments will prevent any accumulation on the hair shaft.

• Formulated to add shine without heaviness
• Works well on fine to medium textures when used as directed
• Periodic clarifying shampoo keeps color and texture fresh
• Rinse thoroughly to avoid pigment concentration at the roots

Who is this for: Pravana The Perfect Blonde Purple Toning Conditioner is aimed at anyone with color-treated blonde, highlighted, or lightened hair seeking to neutralize yellow and brassy tones while improving shine and manageability. It's a good choice for salon-colored blondes, at-home lighteners, and multi-tonal blondes who want a vegan, sulfate-free option to maintain cooler-looking hair between color visits.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Cetyl Alcohol, Behentrimonium Chloride, Cetyl Ethylhexanoate, Phenoxyethanol, Steartrimonium Chloride, Parfum (Fragrance), Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Propylene Glycol, Sodium Gluconate, Triolein, Citric Acid, Poloxamer 184, Hydrolyzed Soy Protein, Sodium Benzoate, Sodium Hydroxide, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2).