MAYBELLINE Lifter Serum Concealer Shade 25 — Hydrating Full-Coverage with 2% Peptides

Maybelline Lifter Serum Concealer is a hydrating, full-coverage concealer formulated with 2% peptides and caffeine to visibly brighten and plump the under-eye area while delivering a skin-like, long-wearing finish.

Designed to combine makeup coverage with skincare benefits, this concealer targets dark circles, minor discoloration and fine lines using a lightweight, radiant formula. The product blends smoothly, layers without caking, and pairs easily with complementary Lifter products for a brighter, more rested look. Available in an inclusive range of 18 shades, the Lifter Serum Concealer aims to offer both immediate coverage and ongoing visible improvement in appearance with regular use.

How does this concealer brighten dark circles without looking heavy?

The formula balances pigment and optics to mask darkness while maintaining a natural, dewy texture that mimics skin. Lightweight emollients help it spread evenly so you get coverage without a cakey finish.

• Full-coverage pigments that blend into skin for an undetectable finish
• Hydrating base prevents creasing and flaking under the eyes
• Radiant finish reflects light to reduce the appearance of shadowing

What skincare ingredients are included and what do they do?

Key active ingredients include 2% peptides and caffeine. Peptides support the look of firmness and elasticity over time, while caffeine helps to temporarily reduce puffiness and brighten the under-eye area.

• 2% peptides for improved-looking skin texture and elasticity
• Caffeine to help reduce visible puffiness and increase radiance
• Hydrating agents that lock in moisture for smooth application

Will it last all day and stay comfortable on mature or dry skin?

The long-wearing formula is formulated to stay in place through daily activities without feeling heavy. Its hydrating properties make it suitable for dry or mature skin that needs moisture and smoothing under makeup.

• Long-wear pigments designed to minimize touch-ups during the day
• Moisture-binding ingredients to reduce settling into fine lines
• Light-reflecting finish keeps skin looking fresh rather than flat

Which shades and product pairings give the best brightening results?

Choose a shade that matches your skin tone and consider a slightly lighter shade for targeted under-eye brightening. For a coordinated glow, pair with Maybelline Lifter Plump & Glow Foundation and Lifter Stix to sculpt and enhance the overall brightened effect.

• Available in 18 curated shades to suit diverse skin tones
• Use a shade match for full coverage or a lighter shade for highlighting
• Blend edges gently with a sponge, brush, or fingertips for seamless results

Who is this for: Maybelline Lifter Serum Concealer is for anyone seeking a hydrating, skin-like concealer that provides full coverage while supporting a brighter-looking under-eye area. It’s well suited for users with dry, mature, or tired-looking skin who want makeup that also includes skincare-inspired actives and pairs easily with other Lifter products for a fresh, dewy finish.

Ingredients

G2063417 1 - INGREDIENTS: AQUA / WATER / EAU • ETHYLHEXYL PALMITATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SORBITAN ISOSTEARATE • PROPYLENE GLYCOL • SYNTHETIC FLUORPHLOGOPITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAFFEINE • POLYBUTENE • PHENOXYETHANOL • DISTEARDIMONIUM HECTORITE • DISODIUM STEAROYL GLUTAMATE • MAGNESIUM SULFATE • BUTYLENE GLYCOL • SILICA SILYLATE • CHLORPHENESIN • PARAFFIN • ASCORBYL GLUCOSIDE • ALUMINUM HYDROXIDE • TOCOPHEROL • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • POLYETHYLENE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • SODIUM HYALURONATE • SILICA • KAOLIN • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77288 / CHROMIUM OXIDE GREENS • CI 77007 / ULTRAMARINES]. (F.I.L. N70069120/1).