MAYBELLINE Lifter Plump & Glow Foundation — Shade 332, 2% Niacinamide & Hyaluronic Acid, Hydrating

Maybelline Lifter Plump & Glow Foundation is a buildable liquid foundation that blends skincare actives—2% niacinamide and hyaluronic acid—into a 90% skincaring base to hydrate, plump, and illuminate the complexion instantly and over time.

This foundation combines lightweight coverage with skin-benefiting ingredients so you get the look of makeup and the feel of a hydrating treatment. Clinically tested to deliver visible plumping and brightening effects, the formula layers from sheer to full without settling into fine lines. It comes in a wide range of shades to match varying skin tones and finishes with a natural, dewy radiance.

How does this foundation improve skin appearance right away?

On application, hyaluronic acid attracts and retains moisture to create an immediately plumper, smoother surface. The glow-forward pigments reflect light for a brighter, more even-looking finish while buildable pigments provide coverage without masking skin texture.

• Hyaluronic acid hydrates for instant plumpness and reduced look of creases
• Light-reflecting ingredients create a natural radiance
• Buildable pigments smooth and even tone without heaviness

What role does 2% niacinamide play in this formula?

Niacinamide is included at 2% to visibly support skin clarity and evenness when used over time. It helps refine the appearance of pores and can contribute to a more uniform surface, making makeup look smoother after repeated use.

• 2% concentration targets skin tone and texture improvement
• Works alongside moisturizing agents to support a balanced finish
• Suitable for layering under makeup or in a skincare-first routine

Can I build coverage without it looking cakey?

Yes—this formula is engineered for buildable coverage, moving from a sheer glow to medium or fuller coverage depending on how much you layer. The lightweight base prevents cakiness and allows blending tools or fingers to buff seamlessly.

• Sheer-to-full coverage adapts to your desired look
• Non-cakey texture for smooth, blendable application
• Long-wearing finish that maintains a fresh appearance

Which skin types and concerns does it suit best?

The hydrating, luminous nature of this foundation makes it particularly fitting for normal to dry or combination skin that benefits from extra moisture and radiance. Because the base is 90% skincaring, it also appeals to those who want makeup that supports skin over time.

• Ideal for dry, normal, and combination skin seeking hydration
• Good choice for users who prefer skincare-infused makeup
• Available in 24 shades to accommodate a broad range of tones

Who is this for: Maybelline Lifter Plump & Glow Foundation is designed for anyone who wants a foundation that looks like makeup but feels like skincare—those seeking hydration, a dewy glow, and buildable coverage without a heavy finish. It’s a practical pick for daily wearers who appreciate active ingredients like niacinamide and hyaluronic acid in their complexion products, and for people hunting a wide shade selection to match their natural skin tone.

Ingredients

G682521 1 - INGREDIENTS: AQUA / WATER / EAU • ISOHEXADECANE • ISODODECANE • DIMETHICONE • GLYCERIN • PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • BUTYLENE GLYCOL • NIACINAMIDE • DIMETHICONE CROSSPOLYMER • DISTEARDIMONIUM HECTORITE • SYNTHETIC FLUORPHLOGOPITE • PEG-10 DIMETHICONE • KAOLIN • CETYL PEG/PPG-10/1 DIMETHICONE • PHENOXYETHANOL • SODIUM CHLORIDE • POLYGLYCERYL-4 ISOSTEARATE • CAPRYLYL GLYCOL • SILICA • DISODIUM STEAROYL GLUTAMATE • ETHYLHEXYLGLYCERIN • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • SODIUM HYALURONATE • MALTODEXTRIN • ALUMINUM HYDROXIDE • CITRIC ACID • CAMELLIA SINENSIS LEAF EXTRACT • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • CI 77007 / ULTRAMARINES • CI 77288 / CHROMIUM OXIDE GREENS]. (F.I.L. N70057684/1).