MAYBELLINE Lifter Serum Concealer Radiant Full Coverage, 20 (Hydrating, Brightening)

Maybelline Lifter Serum Concealer is a hydrating, full-coverage under-eye concealer formulated with 2% peptides and caffeine to brighten, depuff, and give a natural, skin-like finish.

This lightweight concealer blends makeup and skincare: it hides dark circles and blemishes while delivering moisturizing ingredients that improve the under-eye area over time. The formula is built to look natural on camera and in person, layering easily and resisting creasing for a fresh finish all day. Available in a wide range of shades to match diverse skin tones, it pairs well with other items from the Lifter collection to build a lifted, luminous base.

How does this concealer brighten and improve under-eyes?

The Lifter Serum Concealer combines 2% peptides to support skin firmness with caffeine to reduce puffiness and create a brighter appearance. Together they work immediately to improve how tired skin looks and continue providing benefits with repeated use. The pigment provides full coverage while the serum-like texture keeps the finish natural and dewy.

• 2% peptides aimed at improving elasticity and smoothing fine lines
• Caffeine to visually reduce puffiness and enhance brightness
• Hydrating base that prevents creasing and flaking under the eyes
• High-pigment coverage that still appears skin-like

Will it stay in place throughout a busy day?

This formula is designed for long wear with minimal touch-ups: the blend of hydrating agents and pigments resists settling into lines while maintaining a fresh look. For extended wear, apply a small amount and build coverage only where needed. Pairing with a lightweight setting powder helps lock the product in place for warmer or humid conditions.

• Long-wearing pigments that don’t fade quickly
• Hydrating finish that prevents dry flaking and creasing
• Layerable texture—start light and build up for full coverage
• Works with powder or spray setting methods for extra hold

How should I apply the Lifter Serum Concealer for best results?

For a smooth, bright under-eye, dab a small amount onto the inner corner and under eye, then gently blend with a sponge, brush, or fingertip. Use a light hand to avoid disturbing any skincare beneath; the formula is concentrated so a little goes a long way. To cover blemishes or redness, apply directly to the area and tap to blend outward for seamless coverage.

• Use minimal product and build only where needed
• Blend using a damp sponge or soft brush for a natural finish
• Set lightly with translucent powder to extend wear
• Combine with Lifter Plump & Glow Foundation for a coordinated finish

What shade options and skin types are suitable?

Maybelline offers an inclusive range of shades to accommodate many skin tones, from fair to deep. The serum-like formula is suitable for normal to dry under-eyes thanks to its moisturizing properties, and it also works for combination skin when set properly. If you have oily eyelids, prime and set to reduce slip and ensure the product stays put.

• Available in multiple shades to match diverse complexions
• Hydrating formula ideal for dry and dehydrated under-eyes
• Compatible with oils and lotions—prime if needed for oily lids
• Layer-friendly with foundations and contouring sticks

Who is this for: This product is for anyone wanting full-coverage, natural-looking under-eye correction that doubles as a skincare step. It’s especially useful for people seeking brighter, less puffy eyes without a heavy, cakey finish—suitable for daily wearers, photographers, and anyone who prefers makeup that feels light and nourishing.

Ingredients

G2063417 1 - INGREDIENTS: AQUA / WATER / EAU • ETHYLHEXYL PALMITATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SORBITAN ISOSTEARATE • PROPYLENE GLYCOL • SYNTHETIC FLUORPHLOGOPITE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CAFFEINE • POLYBUTENE • PHENOXYETHANOL • DISTEARDIMONIUM HECTORITE • DISODIUM STEAROYL GLUTAMATE • MAGNESIUM SULFATE • BUTYLENE GLYCOL • SILICA SILYLATE • CHLORPHENESIN • PARAFFIN • ASCORBYL GLUCOSIDE • ALUMINUM HYDROXIDE • TOCOPHEROL • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • POLYETHYLENE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • SODIUM HYALURONATE • SILICA • KAOLIN • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77288 / CHROMIUM OXIDE GREENS • CI 77007 / ULTRAMARINES]. (F.I.L. N70069120/1).