Kitsch Purple Toning Shampoo Bar for Blondes & Color-Treated Hair — 3.2 oz, Biotin Strengthening & Color-Safe

Kitsch Purple Toning Shampoo Bar is a concentrated, color-safe cleansing bar that neutralizes brassiness in blonde, gray, white and color-treated hair while strengthening strands with biotin.

This solid shampoo combines purple pigments with a gentle, balanced-pH formula to refresh cool tones between salon visits without stripping color. Designed to replace two bottles of liquid shampoo or conditioner, the 3.2 oz bar is vegan, free of sulfates, silicones, phthalates and parabens, and produced in the USA with a focus on reducing plastic waste and supporting ocean cleanup.

How does this bar neutralize yellow or brassy tones?

The bar uses violet-toned pigments that counteract warm yellow and orange hues on the color spectrum, helping hair look cooler and brighter. It deposits a subtle amount of pigment during each wash so you can control how often you tone at home.

• Pigmented purple formula targets unwanted warmth
• Builds tone gradually to avoid over-depositing color
• Safe for natural blondes, highlights, gray and white hair

Will this damage my dyed or highlighted hair?

No—this shampoo bar is formulated with a balanced pH and cleansers that remove buildup while being gentle on color. It won’t aggressively strip dye like some clarifying treatments, so it preserves the longevity and vibrancy of color-treated hair.

• Color-safe cleansing maintains dye and highlights
• Balanced pH minimizes cuticle disruption
• Free from sulfates and harsh detergents that fade color

What benefits does biotin and the vegan formula provide?

The addition of biotin aims to support stronger, more resilient hair strands and reduce the appearance of dullness. Combined with the lightweight, silicone-free base, the bar helps hair feel smoother and look shinier without heavy residue.

• Biotin helps improve strand strength and resilience
• Silicone-free texture avoids buildup and maintains natural movement
• Vegan, cruelty-free ingredients suitable for sensitive scalps

How is this choice better for the environment?

This solid shampoo cuts down on single-use plastic by replacing multiple bottles and is produced in the USA using globally sourced ingredients. Kitsch partners with 4OCEAN so each bar supports removing a bottle’s worth of plastic from waterways, adding an ocean-positive benefit.

• Reduces two bottles’ worth of single-use plastic per bar
• Made in the USA with responsibly sourced ingredients
• 4OCEAN certification contributes to plastic removal efforts

Who is this for: The Kitsch Purple Toning Shampoo Bar suits anyone with blonde, highlighted, gray or white hair seeking an at-home toning touch-up that also cares for hair strength. It’s a good match for color-treated clients who want a gentle, plastic-reducing option and for people aiming to maintain cool tones without heavy silicones or sulfates. If you prefer concentrated, travel-friendly haircare and want to reduce waste while supporting ocean cleanup, this bar offers a practical, salon-informed solution.

Ingredients

Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance (Natural Fragrance Derived from Plants), Biotin (Vitamin B7), Violet 2 (CI 60730).