KEVIN.MURPHY FREE.HOLD hair styling paste, 100 g — medium hold, natural shine & texturizing

KEVIN.MURPHY FREE.HOLD is a medium-hold styling paste that shapes and texturizes all hair types while adding natural shine and manageability.

Made for everyday styling and finishing, FREE.HOLD delivers flexible control without stiffness, using plant-derived waxes and yerba mate for shine and texture. This paraben- and sulphate-free formula aims to thicken the look of hair and lubricate strands for smoother application and lasting style, whether you're shaping a tousled crop or refining a polished look.

How will FREE.HOLD perform on different hair types?

FREE.HOLD is formulated to be versatile across textures: lightweight enough for fine hair to avoid weighing it down, while offering enough grip for medium to thick hair to hold shape. It enhances separation and definition, making it useful for short cuts, layered styles, and textured finishes.

• Fine hair: adds perceived thickness without heavy residue
• Medium hair: provides flexible hold and definition
• Thick/coarse hair: improves manageability and surface shine
• All lengths: works for short to mid-length styles and detailing

What styling benefits and ingredients should I expect?

The paste combines carnauba wax to boost body, lanolin wax to smooth and lubricate strands, and yerba mate for a healthy-looking finish. The result is controlled texture with a glossy sheen rather than a stiff or crunchy feel.

• Carnauba wax: thickening effect and structure
• Lanolin wax: smooths hair surface and eases application
• Yerba mate: contributes to shine and vibrancy
• Paraben- and sulphate-free: formulated with cleaner ingredient choices

How do I apply FREE.HOLD for best results?

Warm a small amount between palms and work through dry or almost-dry hair to shape and define. Start with a pea-sized portion and add more only where extra hold or separation is needed to avoid build-up.

• For a natural finish: apply sparingly to dry hair and tousle with fingers
• For more control: distribute through damp hair then blow-dry for added structure
• For detail work: use right at the roots or on ends to create separation
• To refresh: rework small amounts throughout the day without weighing hair down

Will FREE.HOLD affect hair health or color?

FREE.HOLD is free from parabens and sulphates and is cruelty-free, aiming to style without harsh surfactants. It contains conditioning waxes that lubricate strands, but it is not a treatment product—regular haircare routines should be followed to address specific scalp or damage concerns.

• Safe for color-treated hair when used as directed
• Non-drying styling option compared with alcohol-heavy products
• Rinses out with regular shampoo; follow with conditioner if needed

Who is this for: FREE.HOLD is ideal for anyone looking for a medium-hold paste that creates texture and shine without stiffness—styling-conscious users who want a flexible, salon-quality finish in a paraben- and sulphate-free formula. It suits people who prefer natural-looking styles with added body and manageability, from everyday casual looks to refined, structured hairstyles.

Ingredients

Water, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.