KEVIN.MURPHY FREE.HOLD Hair Styling Paste — 30g Medium Hold, Flexible Texture & Natural Gloss

KEVIN.MURPHY FREE.HOLD is a lightweight styling paste that gives hair flexible medium hold with a natural, glossy finish while helping improve texture and thickness.

Designed for everyday styling across all hair types, FREE.HOLD combines natural waxes and plant extracts to shape hair without stiffness. The formula blends carnauba and lanolin waxes with yerba mate to add body, control flyaways, and produce a polished sheen that holds up in warm weather. Free of parabens and sulfates and not tested on animals, it suits anyone looking for a versatile paste that performs without heavy residue or crunch.

What does FREE.HOLD do for different hair types?

FREE.HOLD is formulated to be adaptable: it defines curls, refines short styles, and adds separation for layered cuts. Its texture gives every strand more grip and subtle thickness without weighing hair down, making it easy to reshape throughout the day.

• Fine hair: adds body and texture without residue.
• Thick hair: tames frizz and adds defined structure.
• Short cuts: creates separation and piecey definition.
• Long styles: controls flyaways and boosts shine.

How do I apply the paste for best results?

Warm a small amount between your palms before applying to dry or towel-dried hair for more pliability. Start with a pea-sized amount for short hair or a dime-sized amount for medium lengths, and layer more only where extra hold or texture is needed.

• Work through mid-lengths and ends for texture and separation.
• Apply to roots sparingly for lift and volume control.
• Use on dry hair to refine shape and add sheen.
• Rework with fingers during the day to refresh style.

Which ingredients give FREE.HOLD its properties?

The formula relies on plant-derived waxes and extracts to shape hair while protecting its finish. Carnauba wax builds thickness and structure, lanolin wax helps lubricate and smooth strands, and yerba mate imparts a natural-looking shine and vitality.

• Carnauba wax: adds density and sculpting power.
• Lanolin wax: smooths the hair surface and reduces friction.
• Yerba mate: enhances glossy finish and healthy-looking hair.
• Paraben- and sulfate-free: cleaner ingredient profile, cruelty-free.

Who is this for? FREE.HOLD suits anyone seeking a reliable medium-hold sculpting paste that keeps hair movable and naturally glossy. It's ideal for clients and at-home users who want daily style control without stiffness, those avoiding harsh preservatives or sulfates, and people who prefer cruelty-free, salon-grade products in a compact 30 g (1.1 oz) container. Use it when you need flexible structure, texture, or shine with a clean formulation that supports repeat styling throughout the day.