KEVIN.MURPHY Anti.Gravity volumising & texturising lotion 150 mL — weightless root lift, shine & reduced flyaways

KEVIN.MURPHY ANTI.GRAVITY is a lightweight volumising and texturising lotion that boosts body, texture and shine without weighing hair down.

Designed to deliver salon-style lift and separation, this versatile lotion works on all hair lengths and textures — from fine, flat hair to thicker, styled looks. The formula creates fuller-looking hair with a natural, touchable finish while helping to reduce flyaways and add cue-worthy shine. Sulphate- and paraben-free, ANTI.GRAVITY fits into clean-beauty routines and supports effortless styling whether you blow-dry, air-dry, or finish with a lightweight touch of heat.

How will ANTI.GRAVITY change my daily styling routine?

Use ANTI.GRAVITY as a base styling lotion to build volume at the roots, add mid-length body, or create piecey texture. It layers well under heat tools and styling sprays, making it a practical go-to for busy mornings or detailed salon finishes.

• Add a small amount to towel-dried hair before blow-drying to lift roots and hold shape.
• Apply through mid-lengths for natural separation and increased tactile texture.
• Works as a pre-styling product before curling or flat-ironing for longer-lasting results.

Will ANTI.GRAVITY suit my hair type and length?

The lotion is formulated to be universally compatible, giving noticeable thickness and body without residue. It performs on fine, medium, and coarse hair and on styles ranging from cropped cuts to long, layered looks.

• Fine hair: adds root lift and fuller appearance without weighing strands down.
• Medium-to-thick hair: enhances texture and helps separate layers for definition.
• Curly or styled hair: maintains shape and reduces flyaways while preserving bounce.

What results can I expect after using ANTI.GRAVITY?

Expect lighter, fuller-feeling hair with visibly improved texture and a soft sheen. The finish is touchable rather than stiff, so styles move naturally while appearing more voluminous and controlled.

• Long-lasting, weightless hold without crunchy buildup or sticky residue.
• Improved manageability and reduced stray hairs for a polished look.
• Enhanced shine that keeps hair looking healthy under salon or daylight.

Is the formula gentle and environmentally considerate?

ANTI.GRAVITY is free from sulphates and parabens and aligns with KEVIN.MURPHY’s commitment to responsible formulations. It’s cruelty-free and crafted to help recreate high-fashion finishes while considering product safety and environmental impact.

• Sulphate- and paraben-free for gentler daily use and reduced irritation risk.
• Cruelty-free brand standards and formulation transparency.
• Designed to perform like salon-grade products without harsh additives.

Who is this for: ANTI.GRAVITY is ideal for anyone seeking immediate, natural-looking volume and texture — from people with flat, fine hair wanting lift to those with thicker or styled hair aiming for separation and reduced flyaways. It’s particularly useful for customers who prefer lightweight, clean-formula styling products that integrate smoothly with heat tools and finishing sprays.

Ingredients

Water (Aqua) (Eau), VP/VA Copolymer, Lavandula Intermedia Flower/Leaf/Stem Extract*, Honey (Mel) (Miel), Squalane, Hydrogenated Polydecene, Trideceth-10, Polysorbate 20, Polysorbate 60, VP/DMAPA Acrylates Copolymer, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Benzalkonium Chloride, Fragrance (Parfum), Linalool, Limonene, Benzyl Benzoate