Joico Purple Shampoo for Blonde & Gray Hair, 10.1 fl oz — Color-Balancing & UV Protection

If your blonde or silver hair has started to pick up warm, unwanted tones, this purple-toned shampoo restores cooler, fresher-looking color while supporting hair strength and manageability. Formulated for color-treated hair, it combines violet pigments with antioxidants, UV absorbers, and Joico’s SmartRelease Technology to deliver toning benefits plus ongoing conditioning ingredients that are released over time.

How quickly does this shampoo reduce brassy or yellow tones?

The violet pigments in the formula begin neutralizing warm and yellow hues on contact, so you’ll notice tone correction after the first use. Regular application helps maintain cooler results between salon color appointments.

• Violet pigments directly offset yellow tones for immediate visual cooling
• Use 1–3 times weekly depending on brassiness and porosity
• Visible results can last across multiple washes when paired with color-safe care

Will this damage my color-treated or delicate hair?

Joico Color Balance Purple Shampoo is made to be safe for color-treated hair: it uses mild surfactants to cleanse while helping protect vibrancy. The formula also contains keratin and rosehip oil delivered via SmartRelease Technology to help support hair strength and reduce breakage from styling and daily wear.

• Gentle cleansing preserves salon color longer than harsh clarifying shampoos
• Keratin helps reinforce weakened strands and improve resilience
• SmartRelease releases conditioning actives gradually to maintain softness

How should I use it for best results and how often?

Apply to wet hair, lather, leave in briefly if stronger toning is needed, then rinse. For maintenance, once or twice a week is common; for stronger correction, leave on 1–5 minutes depending on hair porosity and desired tone, then follow with a conditioning product.

• Start with a short leave-in time (30–60 seconds) and increase if needed
• Rinse thoroughly and follow with a moisturizing conditioner
• Adjust frequency by hair type: porous hair may tone faster and require less time

What extra benefits does the formula offer beyond toning?

Beyond color correction, the shampoo helps fight fading, reduce static, and add shine. Green tea extract and UV absorbers help defend against environmental color shift while antioxidants and nourishing oils support healthier-looking hair surfaces.

• Green tea extract and UV absorbers help protect color from environmental fading
• Antioxidants combat free-radical stress on color-treated strands
• Conditioning agents reduce flyaways and boost surface shine for sleeker hair

Who is this for: Ideal for people with cool blondes, icy highlights, platinum, or silver/gray hair who want a salon-fresh, cooler tone between color appointments. It’s also a fit for anyone with color-treated hair seeking tonal control plus strengthening and UV protection—especially those who want a product that tones while supporting hair health and manageability.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).