Joico Moisture Recovery Moisturizing Shampoo 1.7 Fl Oz — Hydrating for Thick, Coarse Hair

This salon-grade shampoo gently removes impurities without stripping essential oils, delivering sustained hydration with a blend of sea kelp, jojoba oil, and Shea Butter. Formulated with Joico’s SmartRelease technology and keratin-building ingredients, it helps improve manageability and reduce breakage while leaving strands soft, shiny, and healthy-looking.

How does this shampoo rehydrate very dry, coarse hair?

The formula combines several humectants and oils that penetrate the hair shaft to replenish lost moisture. SmartRelease liposomes gradually deliver nourishing actives like Rose Hip Oil, Arginine, and Keratin to repair and strengthen over time while jojoba oil and Shea Butter lock in softness.

• Sea kelp supplies vitamins and minerals that support surface hydration.
• Jojoba oil and Shea Butter smooth and add long-lasting shine.
• SmartRelease technology releases repairing ingredients throughout the day.
• Keratin helps rebuild and fortify weakened strands against breakage.

Will it strip color or remove styling products?

This Moisture Recovery shampoo is formulated to cleanse without over-drying, so it’s milder than harsh clarifying shampoos and less likely to strip color with regular use. It rinses away light styling residues while preserving the hair’s natural moisture balance.

• Gentle surfactants cleanse without aggressive stripping.
• Safe for routine use on color-treated, thick hair when used as directed.
• Pairs with Moisture Recovery Treatment Balm for deeper conditioning.

How should I use it for best results?

Apply a small amount to wet hair, lather gently, and focus on the scalp and mid-lengths where buildup tends to accumulate. Rinse thoroughly and follow with Joico Moisture Recovery Treatment Balm or your preferred conditioner for enhanced softness and 24-hour moisture replenishment.

• Use with warm, not hot, water to protect moisture retention.
• Massage into scalp for circulation and effective cleansing.
• Repeat only if hair was heavily soiled; otherwise one wash is usually enough.

How does SmartRelease technology help hair over time?

SmartRelease is a liposome delivery system that continuously dispenses restorative ingredients to the hair fiber after rinsing. This steady release supports ongoing repair, improving elasticity and reducing the visible effects of styling stress over multiple washes.

• Delivers Rose Hip Oil, Arginine, and Keratin gradually for lasting benefits.
• Works between washes to maintain hydration and strength.
• Supports smoother, more resilient hair with repeated use.

Who is this for? Joico Moisture Recovery Moisturizing Shampoo is tailored for people with thick, coarse, or chronically dry hair who want a nourishing daily cleanser that emphasizes hydration and repair rather than aggressive clarification. It suits clients seeking to reduce breakage, improve manageability, and preserve a soft, shiny appearance, especially when paired with Joico’s Moisture Recovery Treatment Balm for a fuller moisture regimen.

Ingredients

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYLBETAINE, PROPYLENE GLYCOL, GLYCOLDISTEARATE, SODIUM METHYL COCOYL TAURATE,COCAMIDE MEA, SORBITOL, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE,TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZEDHAIR KERATIN, HYDROLYZED KERATIN,COCODIMONIUM HYDROXYPROPYL HYDROLYZEDKERATIN, SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEAWATER/MARIS AQUA/EAU DE MER, CHLORELLAVULGARIS EXTRACT, SODIUM COCOAMPHOACETATE,SILICONE QUATERNIUM-16, CITRIC ACID,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,DISODIUM EDTA, UNDECETH-11, ARGININE, SODIUMCITRATE, BUTYLOCTANOL, UNDECETH-5,PEG-150 PENTAERYTHRITYL TETRASTEARATE,PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, STEARYLDIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES,DMDM HYDANTOIN, METHYLPARABEN,SODIUM CHLORIDE, SODIUM HYDROXIDE, BENZYLBENZOATE, LIMONENE, FRAGRANCE/PARFUM,EXT. VIOLET 2 (CI 60730), BLUE 1 (CI42090), YELLOW 5 (CI 19140).