Joico Defy Damage Protective Masque for Color-Treated Hair — 5.1 fl oz, Bond-Strengthening & Color-Preserving Treatment

Joico Defy Damage Protective Masque is an intensive at-home treatment that rebuilds broken hair bonds, strengthens strands, and helps preserve color without weighing hair down.

Designed specifically for color-treated and weakened hair, this rich masque uses Joico's bond-strengthening technology plus conditioning actives like moringa seed oil and arginine to restore softness, shine, and resilience. It delivers noticeable results after the first use while forming a protective layer that helps hair resist future damage from heat styling and mechanical stress. Light enough to avoid flattening fine hair, yet nourishing enough to detangle and smooth dry, brittle ends, it balances repair with manageability.

How quickly will I see results after using the masque?

Visible improvements in smoothness, shine, and manageability are often noticeable after one application. The formula targets weakened bonds and deposits conditioning agents that reduce breakage and improve texture immediately.

• Instant: softer feel and detangling after first rinse
• Short-term: reduced frizz and added shine within one week of regular use
• Long-term: progressive strengthening and fewer split ends with continued treatments

Can this masque protect color-treated hair from fading?

While not a color dye, the masque helps preserve color vibrancy by reinforcing hair structure and sealing the cuticle, which reduces color loss from washing and styling. Its emollients create a smoother surface that reflects light, making color appear brighter.

• Seals cuticle to minimize pigment loss
• Helps hair resist damage that accelerates fading
• Supports shine for richer-looking color between salon visits

How do the key ingredients, moringa seed oil and arginine, work in this product?

Moringa seed oil is a lightweight moisturizer that adds shine and nourishes without excess weight, while arginine—an amino acid—supports internal bond rebuilding to make strands stronger. Together they complement Joico's bond-repair system to improve both surface condition and internal hair strength.

• Moringa seed oil: lightweight hydration and polished shine
• Arginine: amino-acid support for bond reinforcement
• Bond-strengthening technology: targets and rebuilds compromised links

How should I use the masque for best results?

Apply to clean, towel-dried hair from mid-lengths to ends and leave on for the recommended time to allow the bond-rebuilding complex to penetrate. Rinse thoroughly and style as usual; for severely damaged hair, use once a week, and for maintenance, every 7–14 days depending on hair needs.

• Use after shampoo on towel-dried hair
• Leave on for the time recommended on the packaging for deep repair
• Rinse fully and follow with styling products as desired

Who is this for: Joico Defy Damage Protective Masque suits anyone with color-treated, chemically processed, heat-stressed, or brittle hair who wants a salon-grade repair treatment at home. It works for fine to thick textures because the formula rebuilds internal bonds while remaining lightweight, making it a practical weekly or biweekly treatment to improve strength, shine, and color longevity for those aiming to protect and revive compromised hair.

Ingredients

Joico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.