Joico Colorful Anti-Fade Shampoo 10.1 fl oz — Sulfate-Free Color Protection & Shine

Joico Colorful Anti-Fade Shampoo gently cleanses color-treated hair while protecting vibrancy, boosting shine, and reducing breakage without sulfates.

Formulated for dyed and highlighted hair, this shampoo removes daily dirt and styling residues while preserving the pigments that make color last. Enriched with camellia oil and pomegranate extract, it balances gentle cleansing and moisture so strands feel soft, look vibrant, and reflect light. The sulfate-free formula avoids harsh stripping agents, helping maintain salon color between appointments.

How does this shampoo protect hair color?

The formula avoids SLS/SLES sulfates, which can accelerate color fade by opening the hair cuticle and washing out pigments. Instead, it uses milder surfactants and conditioning agents that cleanse without depleting dye molecules. Regular use helps maintain hue intensity and slows the dulling process that often follows frequent washing.

• Free of sodium lauryl and sodium laureth sulfates to reduce pigment loss
• Pomegranate extract helps shield color from everyday fading factors
• Gentle surfactants remove buildup while preserving dye

Will this shampoo make my hair feel stronger and shinier?

Yes — the blend of fortifying ingredients aims to strengthen fragile, treated hair and enhance surface shine. Joico reports improved resistance to breakage when paired with the matching conditioner, making strands less prone to snapping during combing. Camellia oil adds lubrication and smoothness for glossy-looking hair.

• Fortifies hair for increased resistance to combing breakage
• Camellia oil delivers slip and surface sheen
• Regular use improves manageability and reduces frizz

How should I use Joico Colorful Anti-Fade Shampoo for best results?

Apply to wet hair, lather gently, then rinse thoroughly; follow with Joico Colorful Conditioner for full benefit. For maximum color retention, avoid excessively hot water and limit daily washing. Use as part of a color-care routine alongside UV protection and heat-styling minimization.

• Use a quarter-sized amount for medium-length hair; adjust as needed
• Pair with the Colorful Conditioner to fortify and seal cuticles
• Rinse with lukewarm water and limit hot-water exposure

Is this product suitable for all types of color-treated hair?

Joico Colorful Anti-Fade Shampoo is formulated for a wide range of color-treated hair, including highlights, all-over color, and color-corrected hair. It’s gentle enough for frequent use while still providing targeted protection for processed strands. However, those with very porous or chemically intensive treatments should combine it with professional-strength products as directed by their stylist.

• Safe for chemically colored, highlighted, and toned hair
• Works on straight, wavy, curly, and coily textures
• Recommended with complementary Joico Colorful conditioner for best results

Who is this for: Joico Colorful Anti-Fade Shampoo is designed for anyone who wants to extend the life and vibrancy of salon or at-home hair color without harsh sulfates. Ideal for consumers seeking a balance of gentle cleansing, improved strength, and enhanced shine — especially those who follow regular color maintenance routines or who frequently style with heat and want to minimize additional pigment loss.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.