Joico Blonde Life Violet Shampoo for Cool & Bright Blonde Hair — 10.1 fl oz, Sulfate-Free Tone-Refreshing

Joico Blonde Life Violet Shampoo is a violet-toned cleanser that neutralizes brassy and yellow tones to keep cool blondes bright and shiny.

Formulated for color-treated and naturally light hair, this sulfate-free shampoo uses violet pigments to counteract warm undertones while cleansing gently. Enriched with Monoi and Tamanu oils, it helps maintain softness and manageability so hair looks polished between salon visits. The formula creates a rich lather that lifts impurities without stripping color, preserving a cool, luminous blonde finish.

How quickly will it reduce brassiness and yellow tones?

You can see noticeable tone correction after a single wash: the violet pigments deposit subtle cool pigments as you shampoo, neutralizing unwelcome warmth. Results depend on starting hair tone and how long the shampoo sits, so timing and frequency affect intensity.

• Visible neutralizing after one use for mild brassiness
• Stronger touch-ups with a few minutes of processing time
• Weekly or biweekly use to maintain brightness on color-treated hair
• Works gradually—safe for regular use without over-toning

Will it dry out my hair or strip my color?

This shampoo is free of SLS/SLES sulfates, designed to cleanse without aggressive stripping. Monoi and Tamanu oils help restore softness, so hair feels cleaner but not brittle or over-dried after use.

• Sulfate-free surfactants for gentler cleansing
• Oils in the blend for added hydration and shine
• Formulated to preserve salon-applied color integrity
• Produces a creamy lather that rinses clean without residue

How should I use it to get the best cool-blonde results?

Apply to wet hair, work into a lather focusing on mid-lengths to ends, and leave on for one to five minutes depending on desired toning strength. Rinse thoroughly and follow with a conditioner or mask from the Blonde Life line for balanced moisture and added protection.

• Use on wet hair; massage evenly through lengths and ends
• Leave 1–5 minutes to control tone intensity
• Rinse well and follow with a hydrating conditioner
• Adjust frequency—weekly or as needed for tone maintenance

What salon benefits does this shampoo offer between appointments?

Blonde Life Violet Shampoo refreshes cool tones so root-to-end color appears more consistent and less brassy between salon visits. It helps extend the visual life of highlights and lightened hair while adding shine and manageability.

• Maintains cooler tones and reduces visible brass
• Boosts surface shine for a salon-fresh look
• Keeps hair smoother and easier to style
• Simplifies at-home maintenance for color-treated blondes

Who is this for: Ideal for naturally blonde, highlighted, balayage, or lightened hair wearers who want to neutralize yellow and warm brass tones without harsh sulfates. It suits anyone seeking a gentle, oil-enriched shampoo to refresh cool blonde color and support softer, shinier hair between professional color services.

Ingredients

Monoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS/INGREDIÉNTS/INGREDIENTES: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).