Joico

Joico Blonde Life Violet Shampoo & Conditioner Duo — Sulfate-Free Tone Correcting, Lightweight Oils

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£58.16

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Product details

Joico Blonde Life Violet Shampoo and Conditioner is a violet-toned cleansing and conditioning duo that neutralizes yellow brass while nourishing fragile blonde hair.

This two-piece set pairs a violet shampoo and matching conditioner formulated to keep cool blonde shades bright between salon visits. Lightweight Tamanu and Monoi oils deliver conditioning support without weighing hair down, while a rich lather and smoothing conditioner improve manageability and help reduce breakage from styling. Sulfate-free cleansing protects color and helps maintain the integrity of lightened hair.

How does this duo reduce brassy, yellow tones?

The formula uses violet pigments that counteract warm yellow and brassy hues on the color wheel, instantly cooling blonde tones with each wash. Regular use helps maintain a clearer, more platinum or ash appearance without needing frequent toning appointments.

  • Violet color-correcting pigments neutralize unwanted yellow tones.
  • Gentle cleansing removes buildup that can accentuate brassiness.
  • Follow-up conditioner seals the cuticle for longer-lasting coolness.

Will it keep my hair healthy after lightening?

Blonde Life includes nutrient-rich Tamanu and Monoi oils to fortify and soften strands that are often weakened by bleaching. The conditioner provides slip for detangling and reduces friction, helping prevent breakage and split ends during styling and combing.

  • Tamanu oil supports strength and elasticity in fragile strands.
  • Monoi oil delivers smoothing shine and improves manageability.
  • Conditioner adds slip to detangle and protect against mechanical damage.

Is this safe for colored or chemically treated hair?

Yes — the system is formulated without SLS/SLES sulfates, making it gentler on color-treated and chemically processed blondes. It cleanses without aggressive surfactants that can strip dye, helping color retention while addressing tone.

  • Sulfate-free cleansing to help preserve salon-applied color.
  • Designed for delicate, lightened hair structures.
  • Regular use supports longer-lasting cool tones and shine.

How should I use the shampoo and conditioner for best results?

Apply the violet shampoo to wet hair, lather, and rinse; follow with the conditioner focusing on mid-lengths to ends. Leave the conditioner in for a minute or two for added smoothing before rinsing to maximize tone correction and manageability.

  • Use the shampoo 1–3 times weekly depending on brassiness and styling routine.
  • Apply conditioner after shampoo, concentrating on ends for detangling.
  • For stronger toning, leave the conditioner on briefly before rinsing.

Who this set is for: Blonde Life Violet Shampoo & Conditioner is aimed at anyone with highlighted, balayaged, or fully lightened blonde hair who wants to counteract brassiness while maintaining softness and strength. It’s especially well suited to people who prefer sulfate-free products and seek salon-quality color maintenance at home without heavy, greasy formulas.

Ingredients

Monoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS/INGREDIÉNTS/INGREDIENTES: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

FAQ

Q: How often should I use Joico Blonde Life shampoo?

A: Use 1–3 times weekly depending on how quickly brassiness returns and your styling routine.

Q: Can I use this on all types of blonde hair?

A: Yes, it’s formulated for highlighted, balayaged, and fully lightened blondes, and is safe for color-treated hair.