John Frieda Violet Crush Purple Shampoo & Conditioner Set, 8.3 oz Each Pack of 2 — Neutralizes Yellow Tones, Moisturizing

John Frieda Violet Crush Purple Shampoo and Conditioner is a two-piece color-care set that deposits violet pigments to neutralize yellow tones and brighten bleached, highlighted, or platinum hair.

If your blonde has started to look warm, brassy, or dull, this duo was created to refresh color between salon visits. The formula uses crushed violet pigments combined with cleansing and moisturizing agents to counteract unwanted yellow undertones while leaving hair feeling clean and conditioned. Designed for color-treated and highlighted blondes, the pair aims to restore cooler, fresher-looking tones in as little as one use without heavy buildup.

How quickly will this purple shampoo and conditioner reduce brassiness?

Many users notice a visible reduction in yellow or brassy tones after the first wash, with more pronounced toning after repeated use. Results depend on your starting shade, porosity, and how long you leave the product on. For delicate toning, shorter application times are recommended; for stronger neutralization, allow the conditioner to sit a few minutes.

• Visible toning often after one application
• Adjust processing time based on desired intensity
• Best for maintenance between salon color sessions

Will the set damage or dry out my blonde hair?

The Violet Crush set combines cleansing violet shampoo with a conditioner formulated to replenish moisture, minimizing the drying effect that some toning products can cause. It is intended for color-treated hair, so ingredients focus on gentle cleansing and conditioning rather than aggressive stripping. For very porous or chemically fragile hair, follow with a deep-conditioning treatment as needed.

• Shampoo cleanses while depositing violet pigments
• Conditioner restores hydration and smooths the cuticle
• Follow-up masks recommended for over-processed hair

How should I use the purple shampoo and conditioner for best results?

Use the shampoo to lather and distribute violet pigments evenly through wet hair, rinse, then apply the conditioner focusing on mid-lengths and ends. Leave the conditioner on for a few minutes to allow pigments to neutralize brassiness before rinsing. Frequency can range from once a week to a few times per week depending on how quickly your brassiness returns.

• Apply to wet hair, lather shampoo, then rinse thoroughly
• Apply conditioner, leave 2–5 minutes, then rinse
• Adjust frequency based on tone and hair porosity

Can this set be used on all shades of blonde and highlighted hair?

The Violet Crush formula is formulated to work across a range of blonde shades—from warm honey blondes to icy platinum—by depositing crushed violet pigments to counteract yellow tones. While effective for many blondes, extremely dark brass or orange undertones from red-based lifts may require professional color correction. Always patch-test on a small section if you’re uncertain about reaction or intensity.

• Suitable for bleached, highlighted, and natural blondes
• Helps cool down yellow undertones for a fresher look
• Severe brassiness may need salon correction first

Who is this for: This John Frieda Violet Crush Purple Shampoo and Conditioner set is ideal for anyone with color-treated, bleached, highlighted, or naturally blonde hair who wants an at-home option to reduce yellowing and refresh cooler tones. It suits regular maintenance routines and those seeking a gentle toning system paired with conditioning benefits. If you have fragile, over-processed hair, incorporate a restorative mask or consult a colorist for customized advice.

Ingredients

Shampoo: Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Blue 1, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone. Conditioner: Water, Glycerin, Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Dipropylene Glycol, Fragrance, Dimethiconol, PEG-14M, Amodimethicone, Disodium EDTA, Sodium Hydroxide, Glycine, Trideceth-12, Benzophenone-4, Malic Acid, Ethylhexyl Methoxycinnamate, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, Benzoic Acid, Ext. Violet 2