John Frieda Violet Crush Purple Shampoo & Conditioner Bundle — 8.3 fl oz Pack of 2, Tones Brassiness and Hydrates

John Frieda Violet Crush purple shampoo and conditioner bundle neutralizes brassy yellow and orange tones to reveal cooler, brighter blonde in as little as one use.

If you want salon-fresh, ash-toned results without an appointment, this two-piece set pairs a violet-tinted shampoo and a matching conditioner formulated to target unwanted warmth in blonde hair. The shampoo uses crushed violet pigments to counteract brassiness while cleansing gently, and the conditioner adds provitamin B5 to hydrate and help maintain the corrected tone. Both formulas are designed to be safe for natural, color-treated and platinum blonde, and they avoid several common harsh chemicals.

How quickly will I see a difference in brassiness?

Many users notice a reduction in yellow and orange tones after the first wash, with progressive improvement when used consistently. Results depend on your starting shade and brassiness level, so darker or very brassy hair may require several washes to reach your ideal cool tone.

• Visible toning often after one use
• Daily use until desired shade achieved
• Alternate with regular shampoo to maintain tone

How do I use the shampoo and conditioner together for best results?

Start with wet hair: massage the violet shampoo in, lather and leave it for about one minute before rinsing thoroughly. Follow with the violet conditioner, smoothing it from roots to ends, then rinse—repeat daily until you reach your preferred level of coolness.

• Shampoo: apply to wet hair, lather, leave 1 minute, rinse
• Conditioner: apply root to tip, leave briefly, rinse well
• Rinse hands immediately after use to avoid staining

Is this bundle safe for all types of blonde hair and sensitive color?

The formulas are suitable for natural, color-treated and platinum blonde, engineered to tone without stripping essential moisture. They are free of peroxide, ammonia, parabens and phthalates; the conditioner is also formulated without SLS/SLES sulfates, making them a gentler option for maintaining color-treated hair.

• Safe for natural and color-treated blonde shades
• Shampoo cleanses without over-drying
• Conditioner adds hydration with provitamin B5

What ingredients and sustainability benefits should I expect?

The set relies on crushed violet pigments for color-correcting action and provitamin B5 in the conditioner to help restore and moisturize strands. In addition to being cruelty-free, the product containers include 50% post-consumer recycled material to reduce environmental impact.

• Crushed violet pigments for toning
• Provitamin B5 to hydrate and improve texture
• Packaging made with 50% post-consumer recycled plastic

Who is this for: This bundle is aimed at anyone with blonde hair—natural, highlighted, bleached, or platinum—who wants an easy at-home solution to neutralize brassy tones and refresh cooler blonde shades. It fits daily routines for those seeking gentle toning and hydration, and it’s a practical choice for people who prefer formulas without common harsh additives and who appreciate recycled packaging materials.

Ingredients

See packaging for ingredient details