John Frieda ULTRAfiller+ Thickening Shampoo — Volumizing for Fine & Thinning Hair, 8.3 fl oz, Biotin & Hyaluronic Acid

John Frieda ULTRAfiller+ Thickening Shampoo is a lightweight volumizing cleanser formulated with biotin and hyaluronic acid to help hair look visibly fuller and more buoyant without weighing fine or thinning strands down.

This shampoo was created for hair that needs lift and density without heavy silicones or buildup. The gentle formula targets residue and excess oils while delivering ingredients known to support the appearance of volume. It rinses clean, leaves hair feeling soft, and pairs smoothly with the ULTRAfiller+ conditioner and treatments to build a fuller-looking routine.

How does this shampoo create the appearance of thicker hair?

The formula uses a combination of biotin and hyaluronic acid alongside lightweight cleansing agents to help strands appear plumper and more resilient. Rather than coating hair with heavy silicones, it focuses on removing buildup so individual hairs can lift at the root and reflect more light.

• Biotin helps support hair’s visible thickness and strand structure.
• Hyaluronic acid aids moisture balance for smoother, more flexible hair.
• Silicone-free, lightweight surfactants cleanse without weighing hair down.
• Rinses clean to promote root lift and fuller appearance.

Will this work for both fine and thinning hair?

Yes—the ULTRAfiller+ shampoo was formulated specifically for fine or thinning hair types. It focuses on gentle cleansing and volumizing effects rather than heavy conditioning, so even delicate or sparse hair can gain body without becoming flat.

• Safe for daily use on fine, delicate strands.
• Removes product and pollution build-up that can flatten thin hair.
• Lightweight formula preserves natural movement and airiness.

How should I use it to get the best volume results?

Apply to wet hair, work into a lather, then rinse thoroughly; repeat if hair is very oily or product-laden. For optimal thickness appearance, follow with the matching ULTRAfiller+ conditioner and use the targeted treatments in the line to build body over time.

• Wet hair thoroughly before applying a coin-sized amount.
• Massage into roots for lift, then through lengths to cleanse.
• Rinse fully and follow with ULTRAfiller+ conditioner and treatments.

What styling or care tips enhance the shampoo’s effects?

Combining the shampoo with lightweight styling products and minimal heat helps maintain volume. Avoid heavy oils or dense creams at the roots, and try blow-drying with a round brush or diffuser to amplify root lift.

• Use volumizing mousse or spray on damp hair for added lift.
• Limit heavy serums near the scalp to prevent flattening.
• Regular use maintains cleaner, lift-ready hair for easier styling.

Who is this for? John Frieda ULTRAfiller+ Thickening Shampoo is ideal for people with fine, limp, or thinning hair who want a lightweight cleanser that helps hair look fuller and more voluminous. It’s suitable for daily use and for anyone building a thickening routine with the ULTRAfiller+ conditioner and treatments. If you prefer products that clean thoroughly without heavy residues and want hair that feels lighter, bouncier, and easier to style, this shampoo is designed to fit into that regimen.

Ingredients

See packaging for ingredient details