Il Salone Milano Permanent Hair Color Cream 12.11 Silver Platinum with Plex Rebuilder — Protects & Restructures

Designed for salon-standard results at home or in a professional setting, this color kit combines permanent dye with Plex Rebuilder technology to deliver intense, long-lasting shade and reduced breakage. The formula works inside the hair to reconnect and strengthen fibers and outside the hair to seal cuticles, locking pigments for brighter, more durable color. Free from parabens, paraffin and ethyl alcohol, the cream is enriched with linseed and meadowfoam seed oils for a glossy finish and softer touch.

How does Plex Rebuilder protect hair while coloring?

Plex Rebuilder acts in multiple stages to reduce damage from chemical processing. During application the system works to repair and shield the internal hair structure, while aftercare products seal and reinforce the results.

• Repairs internal bonds during coloring to limit fiber breakage.
• Seals cuticles after color to lock in pigments for longer wear.
• Three-step system includes color cream, post-color conditioner, and a maintaining mask for ongoing reconstruction.

What color result should I expect with shade 12.11 Silver Platinum?

Shade 12.11 produces a high-lift, cool platinum result with silvery reflexes ideal for neutralizing yellow tones on pre-lightened hair. For best results, use on hair lifted to the recommended level and follow the post-color routine to preserve tone intensity.

• High-lift platinum base with cool, silver-violet reflect.
• Provides even, intense color with professional white coverage.
• Best on pre-lightened or naturally light hair; consult a stylist for resistant or darker bases.

Can this product improve hair condition after dyeing?

The kit includes targeted treatments that continue restructuring after the initial coloring session. A dedicated conditioner immediately seals cuticles, and the maintaining mask applied three weeks later rebuilds internal bonds for progressively stronger, smoother hair.

• Immediate post-color conditioner closes the cuticle, enhancing shine and color retention.
• Maintenance mask creates new bonds and deeply repairs fiber over time.
• Active ingredients like quinoa and keratin support elasticity and preserve color vibrancy.

Is the formula gentle and what ingredients support hair health?

Il Salone Milano formulated this permanent color without parabens, paraffin or ethyl alcohol, focusing on nourishing oils and hair-repair actives. The blend helps reduce dryness and leaves hair glossy and soft rather than brittle.

• Linseed oil and meadowfoam seed oil add hydration and shine.
• Quinoa extract and keratin in post-treatments protect color and strengthen fiber.
• Free from common harsh additives to better preserve hair integrity.

Who is this for: Il Salone Milano Plex Rebuilder 12.11 is aimed at experienced colorists and knowledgeable at-home users seeking a high-lift silver-platinum shade plus a proven anti-breakage system. It is ideal for clients who want salon-grade permanent color with an integrated reconstructive protocol—especially those prioritizing color longevity and improved hair condition after chemical services. Consult a professional if you have heavily processed, very dark, or damaged hair to determine necessary pre-lightening steps and optimal developer strength before application.

Ingredients

PERMANENT COLOR CREAM 12.11 Silver Platinum: AQUA (WATER), CETEARYL ALCOHOL, CETEARETH-50, PROPYLENE GLYCOL, AMMONIUM LAURYL SULFATE, AMMONIA, OLEYL ALCOHOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), SODIUM SULFITE, ETHANOLAMINE, EDTA, ERYTHORBIC ACID, POLYQUATERNIUM-22, BISABOLOL, LINUM USITATISSIMUM (LINSEED) SEED OIL, BENZOIC ACID, p-PHENYLENEDIAMINE, 2-METHYLRESORCINOL, 2,4-DIAMINOPHENOXYETHANOL HCl, m-AMINOPHENOL, HYDROLYZED KERATIN, CHENOPODIUM QUINOA SEED EXTRACT, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE. DEVELOPER LOTION: AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM PYROPHOSPHATE, PEG-40 CASTOR OIL, OXYQUINOLINE SULFATE, DIMETHICONE, GLYCERYL STEARATE, POLYSORBATE 60, CELLULOSE GUM, SORBITAN LAURATE, SILICA, BENZOIC ACID. POST COLOR CONDITIONER: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, AMODIMETHICONE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CHENOPODIUM QUINOA SEED EXTRACT, CETRIMONIUM CHLORIDE, TRIDECETH-10, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. MAINTAINING MASK: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, AMODIMETHICONE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, DIMETHICONE, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, CHENOPODIUM QUINOA SEED EXTRACT, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CETRIMONIUM CHLORIDE, TRIDECETH-10, POTASSIUM SORBATE, SODIUM BENZOATE.