GIOVANNI Men Cedarwood Clay Hair Styling Paste — 2.75 oz Strong-Hold Matte Texture, Vegan

GIOVANNI Men Cedarwood Clay Hair Styling Paste is a vegan, strong-hold matte clay that sculpts, texturizes, and defines men’s hair for lasting, natural-looking styles.

This styling paste blends plant-powered extracts like cedarwood, sage, eucalyptus, and aloe to provide firm control without shine or stiffness. Formulated for flexible sculpting and a lived-in matte finish, it’s free from sulfates, parabates, mineral oil, phthalates, and artificial dyes. The compact 2.75-ounce tub is ideal for daily use or travel and comes in recyclable packaging that reflects the brand’s eco-conscious roots.

How does this clay deliver strong hold without a greasy look?

The formula uses a clay base to grip hair strands and build structure while botanical extracts help maintain texture rather than weight. Instead of adding shine, it dries to a matte finish so styles appear natural and finished.

• Clay-based formula for firm control and shape retention
• Matte finish avoids greasy or overly polished appearance
• Lightweight feel that won’t cake or leave heavy residue

Can it create different styles like spiking, sculpting, or casual texture?

Yes—this paste is versatile enough for a variety of looks. Use a small amount for messy, piecey texture or work a bit more through hair to sculpt and hold sharper shapes; it reworks slightly throughout the day for adjustments.

• Small amount for tousled, textured finishes
• More product enables precise sculpting and spikes
• Works on short to medium lengths and most hair textures

What ingredients contribute to the scent, feel, and hair health?

Cedarwood, sage, and eucalyptus provide a fresh, outdoorsy aroma while aloe helps soothe and condition the scalp. The blend keeps hair manageable without harsh chemicals, aligning with cruelty-free and vegan standards.

• Cedarwood and sage give a masculine, herbal fragrance
• Aloe extract helps maintain softness and scalp comfort
• Free of sulfates, parabens, mineral oil, phthalates, and artificial dyes

How do I apply it for best results and how much should I use?

Warm a pea-sized amount between palms, then distribute evenly through damp or dry hair, concentrating where you want most hold and texture. Add product gradually—it's easier to build hold than to remove excess—and style with fingers or a comb depending on the look.

• Start with a pea-sized amount; increase for thicker hair or stronger hold
• Apply to damp hair for softer texture or to dry hair for stronger structure
• Use fingers for tousled looks and a comb for sharper, defined styles

Who is this for? GIOVANNI Men Cedarwood Clay Hair Styling Paste suits men seeking strong, matte hold without synthetic heaviness—ideal for barbers, daily commuters, travelers, and anyone who prefers plant-forward, cruelty-free grooming essentials. It fits short to medium hair lengths and works well for those who want a versatile product that supports both casual texture and more sculpted styles while respecting eco-conscious values.

Ingredients

Aqua (Purified Water), Bis-Diglyceryl Polyacyladipate-2, Kaolin, Copernicia Cerifera (Carnauba) Wax, C18-38 Alkyl Hydroxystearoyl Stearate, Cetearyl Alcohol, Sorbitan Stearate, Glyceryl Stearate SE, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Myristyl Myristate, Fragrance, *Glycerin, Lauryl Laurate, PEG-40 Hydrogenated Castor Oil , *Cedrus Atlantica (Cedar) Wood Oil, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Panax Ginseng Root Extract, *Salvia Officinalis (Sage) Leaf, *Cymbopogon Schoenanthus (Lemongrass) Leaf/Stem Extract, *Urtica Dioica (Nettle) Leaf Extract, *Serenoa Serrulata (Saw Palmetto) Fruit Extract, *Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ethylhexylglycerin, Volcanic Ash, Potassium Sorbate, Citric Acid, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate