GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo 24 fl oz — Daily Moisture + Gentle Clarifying for Normal to Dry Hair

GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is a daily-use clarifying formula that gently removes buildup while restoring moisture balance for softer, more manageable hair.

Designed for normal to dry hair, this salon-inspired shampoo blends clarifying action with hydrating botanicals so hair feels clean without tightness or dryness. The formula pairs mild surfactants with plant extracts—lavender, rosemary, and thyme—to help lift residue from styling products, pollution, and hard water while delivering conditioning support. Packaged in a 24 fl oz bottle, it’s meant to be a regular-use staple for people who want both cleansing and moisture in one step.

How does this shampoo balance cleansing and hydration?

The 50:50 concept refers to a deliberate mix of clarifying ingredients and moisturizers so hair is refreshed without overstripping. Mild detergents remove buildup while botanical extracts and conditioning agents help smooth the cuticle and replenish softness.

• Contains gentle surfactants that lift oils and residue without harsh sulfates.
• Botanical extracts (lavender, rosemary, thyme) add antioxidant-rich support and scent.
• Conditioning components help maintain slip and manageability after rinsing.

Can I use this shampoo every day on color-treated or processed hair?

This formula is developed for daily use and aims to be gentle enough for frequent washing, including on chemically processed hair. Because it prioritizes moisture, it helps reduce the dryness that sometimes follows repeated cleansing, but pairing with a conditioner is recommended to protect color vibrancy and prevent tangles.

• Daily-safe formulation recommended for normal to dry hair types.
• Supports hydration to reduce the stripping effect of frequent washes.
• Follow with a conditioner for extra protection of color-treated or fragile hair.

What results can I expect after regular use?

Regular use should leave hair feeling cleaner and smoother, with less buildup and improved manageability. The shampoo focuses on combining a refreshed scalp feel with hydrated strands rather than aggressive deep-cleansing or heavy conditioning alone.

• Removes styling and environmental residue to improve hair’s natural movement.
• Adds softness and reduces roughness on dry or frizzy sections.
• Helps create a better foundation for styling and conditioning steps.

Is this product made with natural ingredients and what is Eco Chic?

Giovanni emphasizes high-performance formulas using botanicals and thoughtfully selected ingredients. The Eco Chic ethos reflects a long-standing focus—since 1979—on combining natural elements with salon-quality performance and visually appealing packaging.

• Features plant-derived extracts like lavender, rosemary and thyme.
• Formulated to balance natural ingredient use with effective cleansing and conditioning.
• Packaged and marketed with a commitment to aesthetic and performance standards.

Who is this for: GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is suitable for people with normal to dry hair who want a daily clarifying option that still leaves strands soft and manageable. It’s well-suited for those who use styling products, live in areas with hard water or pollution, or have chemically treated hair that needs regular cleansing without excessive dryness. If you prefer a salon-inspired, plant-forward approach to everyday hair care, this 24 fl oz formulation offers a practical, higher-capacity option to streamline your routine.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient