EVA·NYC Tone It Down Blonde Purple Shampoo & Conditioner Set — 10 fl oz Pack of 2, Gentle Anti-Brass Toning with Ginger Rose Scent

EVA·NYC Tone It Down Blonde Purple Shampoo & Conditioner is a violet-pigmented haircare duo that neutralizes brassiness while cleansing and conditioning blonde, gray, and lightened hair.

Keep your cool-toned color between salon visits with a shampoo and conditioner engineered to counter warm, unwanted yellow or orange reflections. This set uses ultraviolet pigments to gently tone strands while nourishing hair for added softness and shine. The Gingerly fragrance—ginger rose with freesia, turmeric, and musk—leaves hair smelling fresh without overpowering your routine.

How does this set reduce brassiness without over-drying?

The purple pigments deposit color-correcting tones that counteract yellow and orange hues on porous, lightened hair. Formulated to cleanse and condition in tandem, the shampoo lifts impurities and the conditioner rebalances moisture so hair feels soft rather than stripped.

• Ultraviolet pigment neutralizes warm tones between color appointments.
• Balanced shampoo cleanses without harsh surfactants that dry hair.
• Rich conditioner restores hydration and smooths the cuticle.
• Leaves hair manageable and polished after rinsing.

When and how often should I use the Tone It Down duo?

Frequency depends on hair porosity and the intensity of brassiness; many users alternate with regular shampoos one to three times weekly. For a quick tone, leave the conditioner on for up to three minutes; extend contact time cautiously if you need stronger toning.

• Start with once weekly and adjust based on results.
• Use longer leave time for more neutralization, but monitor intensity.
• Alternate with a moisturizing or color-safe shampoo on other washes.
• Rinse thoroughly to avoid lingering violet tint on very light hair.

What styling and scent benefits does this set provide?

Beyond toning, the formula adds surface shine and slip for easier detangling and styling. The Gingerly fragrance combines ginger and rose notes with subtle freesia, turmeric, and musk for an elevated, salon-fresh aroma that complements your routine without masking perfumes.

• Improves manageability for blow-drying and styling.
• Delivers visible shine and a softer finishing texture.
• Fragrance profile offers a sophisticated, fresh scent.
• Suitable as a touch-up between color appointments.

Are there ingredient or ethical considerations I should know?

EVA·NYC formulates to omit many controversial ingredients and emphasizes responsibly sourced components. The set focuses on effective violet pigments paired with nourishing agents to maintain strand health while delivering toning performance.

• Formulated without over 1,300 questionable ingredients.
• Made with responsibly sourced materials where possible.
• Designed for routine use that supports hair integrity.
• Clear directions and moderate pigment reduce risk of over-toning.

Who is this for: This purple shampoo and conditioner set is ideal for people with bleached, highlighted, naturally blonde, or gray hair who want to reduce brassiness and preserve cool tones between salon visits. It also fits those who prioritize a gentle, fragranced routine that adds shine and softness while maintaining manageable, healthy-looking hair.

Ingredients

Shampoo: Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Sodium Methyl Cocoyl Taurate, Persea Gratissima (Avocado/Avocat) Oil, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Polyquaternium-10, PEG-12 Dimethicone, PEG-150 Distearate, Polysorbate 20, Propylene Glycol, Sodium Benzoate, Dehydroacetic Acid, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Phytate, Citric Acid, Fragrance/Parfum, Citrus Aurantium (Orange) Peel Oil, Benzyl Alcohol, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Geraniol, Hydroxycitronellal, Citral, Ext. Violet 2 (CI 60730) Conditioner: Water/Eau/Aqua, Propylene Glycol, Myristyl Alcohol, Cetearyl Alcohol, Cetrimonium Chloride*, Butyrospermum Parkii (Shea/Karite) Butter, Persea Gratissima (Avocado/Avocat) Oil, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Glycerin, Tocopheryl Acetate, Tocopherol, PEG-3 Distearoylamidoethylmonium Methosulfate, Decyl Oleate, Polysorbate 60, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Benzoate, Potassium Sorbate, Citric Acid, Aminomethyl Propanol, Fragrance/Parfum, Citrus Aurantium (Orange) Peel Oil, Limonene, Linalyl Acetate, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique