EVA·NYC Purple Shampoo for Blonde & Gray Hair — 10 fl oz, Anti-Brass Toning + Moisturizing

EVA·NYC Tone It Down Purple Shampoo neutralizes brassy yellow tones to reveal brighter, cooler blonde, gray, and lightened hair while adding shine and softness.

Color-treated and natural blondes, as well as silver and gray hair, can develop warm, brassy tones from sun, styling, and mineral buildup. EVA·NYC Purple Shampoo uses violet pigments plus conditioning botanicals to safely tone and refresh hair between salon visits. The ginger rose scent leaves hair smelling fresh while nourishing ingredients help restore softness and manageability.

How quickly will I notice brass reduction?

You can see a visible reduction in warm, yellow tones after one wash, though full toning depends on your starting shade and how often you use it. For subtle maintenance, use weekly; for stronger correction, you may use it more frequently until desired tone is reached.

• Visible color neutralization after a single application for mild brassiness
• Weekly use for ongoing maintenance
• Increased frequency for stronger toning, watching processing time
• Rinse promptly if color becomes too cool for your preference

Will this damage or dry out my hair?

Formulated without sulfates, parabens, or phthalates, the shampoo balances violet pigments with moisturizing agents to avoid excess drying. Wild cherry bark, ginger root, fatty acids, and vitamins help condition and reduce breakage so hair feels softer after washing.

• Free from sulfates and harsh chemicals that strip moisture
• Botanical extracts provide conditioning benefits
• Fatty acids and vitamins help strengthen strands
• Suitable for use on color-treated and natural hair types

Is it safe for all light shades and chemical treatments?

EVA·NYC Purple Shampoo works on natural blondes, highlighted hair, silver and gray tones, and color-treated or keratin-processed hair. It’s designed to combat brassiness without interfering with most professional chemical services, but always follow stylist guidance for chemically treated hair.

• Effective on natural and color-treated blonde, gray, or silver hair
• Compatible with keratin and Brazilian-treated hair when used as directed
• A gentle option for regular at-home toning between salon visits
• Patch test or consult stylist if you have recent intensive chemical services

How do I use it for best results?

Apply to wet hair, lather, and leave on for a short period—typically 1–3 minutes—then rinse, adjusting time based on desired toning. Follow with a conditioner or mask if your hair needs extra moisture; avoid daily overuse to prevent over-toning.

• Use on wet hair, lather, and leave for 1–3 minutes initially
• Rinse thoroughly, then condition to seal and soften strands
• Adjust leave time or frequency for subtle or stronger toning
• Follow stylist advice for recent chemical treatments

Who is this for: EVA·NYC Purple Shampoo is ideal for anyone aiming to remove unwanted brassiness from blonde, lightened, silver, or gray hair while preserving softness and shine. It suits people who want a cruelty-free, sulfate-free option to maintain salon-fresh cool tones at home, including those with color-treated, keratin or Brazilian-processed hair who need a gentle yet effective toning shampoo.

Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Panthenol, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-150 Distearate, PEG-12 Dimethicone, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Phytate, Aminomethyl Propanol, Dehydroacetic Acid, Citric Acid, Benzyl Alcohol, Fragrance, Ext. Violet 2 (CI 60730)