Botanic Hearth Purple Shampoo & Conditioner Set 16 fl oz Each — Sulfate- and Paraben-Free, Tone-Correcting Duo

Botanic Hearth Purple Shampoo and Conditioner Set is a sulfate- and paraben-free duo that neutralizes brassy warmth to refresh and enhance blonde, silver, and gray tones.

This two-bottle kit pairs a pigmented purple shampoo with a matching conditioner to help maintain cooler, brighter hair color between salon visits. Formulated without sulfates or parabens and produced cruelty-free in the USA, the blend focuses on tone correction while adding moisture and protection to colored or naturally light hair. Use it weekly or as needed to counteract yellowing and restore luminous highlights.

How does this set neutralize brass and yellow tones?

The shampoo and conditioner contain violet pigments that counteract warm undertones on the color wheel. Regular use deposits temporary color-correcting pigment to balance yellow and orange shifts without altering your base shade.

• Violet pigments target brassy warmth for cooler-looking blonde, silver, or gray shades
• Shampoo cleanses while laying down tone-correcting color
• Conditioner seals pigment and smooths the hair cuticle for even color

Will this set keep my hair hydrated and reduce breakage?

Yes — the formula includes moisturizing agents that help replenish softness and shine left behind by color treatments. Conditioning components smooth the shaft, which helps lower friction and the chance of split ends when styling.

• Conditioning complex adds moisture and improves manageability
• Smoother cuticle reduces tangles and mechanical damage during styling
• Designed to extend the appearance of salon color and highlights

Is the product safe for regular use and free of harsh ingredients?

Botanic Hearth crafted this set without sulfates and parabens, and it’s cruelty-free, aligning with cleaner-beauty preferences. The absence of aggressive surfactants reduces the risk of over-stripping while still providing effective cleansing.

• Sulfate-free shampoo offers gentler cleansing for colored hair
• Paraben-free formulation avoids common preservatives some users avoid
• Made or packaged in the USA and not tested on animals

How often should I use the purple shampoo and conditioner?

Frequency depends on your hair’s porosity and the level of brassiness: most users apply the purple shampoo 1–2 times weekly and follow with the conditioner. For stronger toning, leave the shampoo on for a few minutes; for a subtler effect, rinse sooner.

• 1–2 times per week for routine tone maintenance
• Shorter application for light toning; longer for deeper neutralization
• Always follow with the conditioner to lock in pigment and moisture

Who is this for: This set is intended for anyone with natural or colored blonde, highlighted, silver, or gray hair who wants to reduce yellowing and revive cool tones without harsh surfactants. It suits people seeking a cruelty-free, USA-made option that provides color correction plus hydration and protection for fragile, lightened hair.