Botanic Hearth Purple Shampoo 16 fl oz — Toning sulfate-free shampoo for blonde, silver & gray hair with lavender and vitamin E

Botanic Hearth Purple Shampoo is a sulfate- and paraben-free toning shampoo that neutralizes brassy yellow tones while nourishing blonde, silver, and gray hair.

This 16 fl oz formula blends violet pigments with lavender, rosemary oil, and vitamin E to refresh cool tones without over-drying. Designed for regular use on all shades of blonde and gray, the shampoo balances color, adds shine, and supports hair strength with botanical extracts and conditioning agents.

How quickly will it reduce brassiness and yellow tones?

You can notice a subtle cooling of warm tones after the first wash; more pronounced toning appears with two to four uses depending on hair porosity and how brassy the hair was initially. The violet pigments deposit temporary color that counteracts yellows without permanent dyeing.

• Immediate neutralizing pigments for visible tone correction.
• Progressive improvement across multiple washes for stronger results.
• Safe for color-treated hair when used as directed.

Will this shampoo dry out my hair or strip color?

Formulated without sulfates, the shampoo cleanses while retaining moisture and helps protect salon color. Lavender oil, vitamin E, and rosemary oil provide hydration and antioxidant support, so strands feel softer and look shinier rather than brittle.

• Sulfate- and paraben-free cleansing base to prevent excessive stripping.
• Moisturizing botanical oils to help maintain softness and manageability.
• Color-preserving formula suited for dyed and natural shades.

How often should I use it and how do I apply it?

Use 1–3 times weekly depending on how cool you want your blonde or gray to appear; less frequent use if your hair is porous or very light. Apply to wet hair, lather, leave 1–5 minutes for gentle toning (longer for stronger results), then rinse thoroughly and follow with a conditioner.

• Short leave-in times for maintenance; longer for deeper toning.
• Suitable for regular rotation with your regular shampoo and conditioner.
• Pair with color-safe conditioner to lock in moisture and tone.

Does it help with overall hair health and breakage?

Alongside toning, the formula includes nutrients aimed at improving hair appearance and resilience. Ingredients like vitamin E and rosemary oil contribute to smoother cuticles and improved shine, while gentle cleaning reduces stress on fragile strands.

• Supports cleaner, less brittle-looking hair with conditioning actives.
• Helps maintain softness and manageability after use.
• Appropriate for both colored and natural hair types seeking tone control.

Who this is for: Botanic Hearth Purple Shampoo is best for people with lightened, highlighted, silver, or gray hair who want to neutralize yellow tones without harsh surfactants. It suits anyone seeking a toning shampoo that also adds moisture and shine—ideal for color-treated hair, naturally gray hair, or anyone maintaining cool blonde shades.

Ingredients

Deionized purified water, Decyl glucoside, Cocamidopropyl betaine, Cocamidopropyl hydroxysultaine, Disodium lauryl sulfosuccinate, Sodium C14-16 olefin sulfonate, Panax ginseng root extract, Curcuma longa(Turmeric) root extract, Polygonum multiflorum root, Cocamide MIPA, Disodium laureth sulfosuccinate, Argania spinosa kernel argan oil, Coconut Oil, Polyquaternium 80, Polyquaternium 71, Biotin(Vitamin H), Nigella sativa oil, Phyllanthus emblica, Serenoa serrulata extract, Hibiscus rosa-sinensis extract, Nicotinic acid niacin, Beta sitosterol, Camelia sinensis, Tea Tree Oil, Sorbitan oleate, Peppermint Oil, Urtica dioica extract, Cedrus atiantica oil, Rosmarinus officinalis, Soy isoflavone, Zinc pyrithione, Tocopherol_vitamin E_, Phenoxyethanol, Salvia sclarea oil, Ethylhexyl glycerin, Hexylene glycol, Citrus medica limonum oil, Caprylyl, Decyclucoside crosspolymer, citric acid