Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 8.5 fl oz, Lightweight Abyssinian Oil & Calming Lavender-Ylang Aroma

Aveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that nourishes fine to medium hair with abyssinian oil and the calming aroma of 25 plant and flower essences.

Calm your routine with a lightweight shampoo designed to cleanse without stripping. This Aveda icon pairs a soothing Shampure scent—built from ylang ylang, petitgrain and lavender—with abyssinian oil to add shine and smoothness while mimicking the feel of silicones. Formulated without animal-derived ingredients, silicones, SLS/SLES, parabens, phthalates or synthetic fragrance, the formula follows ISO 16128 guidance for natural derivation and supports eco-conscious routines.

How does this shampoo care for fine to medium hair without weighing it down?

Shampure Nurturing Shampoo uses abyssinian oil, a lightweight plant-derived oil, to deliver nourishment and shine without the heaviness of traditional silicones. The gentle surfactants cleanse effectively while preserving hair’s natural movement and body.

• Lightweight abyssinian oil adds shine and slip without buildup.
• Mild cleansing agents remove dirt and excess oil without stripping.
• 96% naturally derived formula supports a gentle daily use routine.

What does the Shampure aroma bring to my shower experience?

The signature Shampure scent blends 25 pure plant and flower essences to create a calm, layered aroma. Notes like lavender, ylang ylang and petitgrain offer a subtle, spa-like scent profile that lingers mildly on hair after rinsing.

• 25 pure plant and flower essences for a complex, calming scent.
• Balanced aromatics that are noticeable but not overpowering.
• Complementary scent family across Aveda Shampure body and home products.

Which ingredients are purposely left out, and why does that matter?

Aveda formulated this shampoo to exclude silicones, SLS/SLES, parabens, phthalates, synthetic fragrance and animal-derived ingredients to reduce potential irritation and long-term buildup. The result is a cleaner ingredient profile tailored to sensitive scalps and environmentally conscious shoppers.

• No silicones—shine comes from natural abyssinian oil instead of film-formers.
• Free of SLS/SLES and common harsh sulfates for gentler cleansing.
• Vegan, Leaping Bunny approved and made by a Certified B Corporation.

How should I use this shampoo for best results?

Use Shampure Nurturing Shampoo as a daily cleanser or as often as your styling routine requires. A little goes a long way: massage into wet hair, lather, then rinse thoroughly; follow with your preferred conditioner for added detangling and moisture.

• Apply to wet hair, massage to scalp, rinse completely.
• For fine hair, use sparingly at the roots to preserve volume.
• Pair with Shampure conditioner or other Aveda conditioners to tailor moisture levels.

Who is this for? Aveda Shampure Nurturing Shampoo is aimed at people with fine to medium hair who want a gentle, daily cleanser that adds lightweight nourishment and shine without silicones or harsh sulfates. It's a good match for aroma-conscious users who appreciate plant-derived formulas and prefer cruelty-free, certified B Corp beauty choices. Ideal for those seeking a calm, spa-like scent experience and a clean ingredient profile for routine hair care.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.