Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 33.8 fl oz, Lightweight Nourish & Calming Botanical Aroma

Aveda Shampure Nurturing Shampoo is a gentle, daily cleanser formulated for fine to medium hair that nourishes and adds shine using abyssinian oil and a calming blend of 25 plant and flower essences.

This lightweight shampoo was created to simplify your routine: it removes dirt and buildup without weighing hair down, while delivering slip and gloss that mimic the feel of silicone-based products. The formula is 96% naturally derived (per ISO 16128), vegan, and free from silicones, sulfates (SLS/SLES), parabens, phthalates, mineral oil, and synthetic fragrance. Its signature Shampure aroma blends lavender, ylang ylang, petitgrain, and other botanical essences to create a soothing sensory experience during every wash.

How does this shampoo treat fine or medium hair without heaviness?

Shampure uses abyssinian oil, a lightweight plant oil that conditions and adds shine without coating strands like heavier oils or silicones. The resulting finish feels clean, soft, and manageable rather than greasy or weighed down.

• Weightless nourishment from abyssinian oil for natural-looking shine
• Gentle surfactants that cleanse without stripping natural moisture
• Formulated specifically for fine to medium textures to preserve volume

What sensory experience can I expect from the Shampure aroma?

The fragrance is built from 25 pure plant and flower essences, forming Aveda’s classic calming scent profile. It’s designed to be subtle and spa-like, offering a relaxing wash without overpowering synthetic perfume notes.

• Botanical blend featuring lavender, ylang ylang, and petitgrain
• Natural aroma profile that layers well with other Aveda body and hair products
• Ideal for users who prefer plant-derived fragrances over synthetic alternatives

Is this shampoo safe for color-treated or sensitive scalps?

The formula avoids common irritants and animal-derived ingredients, reducing the risk of harsh reactions. While it’s gentle for regular use, always patch test if you have a known sensitivity or recent chemical service.

• Free of SLS, SLES, parabens, phthalates, and formaldehyde donors
• 96% naturally derived ingredients support milder cleansing action
• Vegan, Leaping Bunny approved, and from a Certified B Corp brand

How does this bottle fit into a larger Shampure routine or lifestyle?

Shampure is part of a broader Aveda collection that includes body care and home fragrance, allowing you to layer the same calming aroma across multiple products. The large 33.8 fl oz size is suitable for at-home daily use, salon stations, or anyone who prefers fewer reorders.

• Pairs with Shampure Body Lotion, Hand & Body Wash, Composition Oil, and candle
• 33.8 fl oz size reduces frequency of repurchase for busy households
• Outer packaging may vary while the formula remains the same

Who is this for: Aveda Shampure Nurturing Shampoo is aimed at people with fine to medium hair who want a dependable daily cleanser that nourishes without heaviness, prefer plant-derived aromas, and value cruelty-free, vegan beauty. It suits anyone seeking a spa-like scent and a naturally derived formula that plays well with color-treated hair and modern, sustainable beauty routines.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.