Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 1.7 fl oz Travel Size, 96% Naturally Derived, Silicone-Free

Aveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that nourishes fine to medium hair with abyssinian oil and a calming blend of 25 plant and flower essences.

This travel-size 1.7 fl oz bottle delivers Aveda’s signature Shampure aroma—an iconic calming scent built from ylang ylang, petitgrain, lavender and other pure plant essences—while cleansing without silicones, SLS/SLES, parabens, or animal-derived ingredients. Formulated to add lightweight nourishment and shine, the shampoo mimics traditional silicone performance using abyssinian oil. The formula aligns with ISO 16128 guidance for naturally derived content and sits within Aveda’s cruelty-free, vegan identity.

How does this shampoo care for fine to medium hair?

Shampure Nurturing Shampoo gently removes dirt, product buildup, and excess oil without weighing hair down. Abyssinian oil delivers light conditioning and surface smoothing that improves manageability and shine while keeping strands bouncy.

• Lightweight conditioning ideal for fine to medium textures
• Abyssinian oil provides shine and slip without heavy buildup
• Silicone-free formulation for natural movement
• Daily use strength that won’t strip moisture

What does the Shampure aroma add to the experience?

The scent is a gentle, layered blend of 25 pure plant and flower essences that calms the senses during your routine. Notes of lavender, ylang ylang and petitgrain create a balanced floral-aromatic profile that lingers softly on hair after rinsing.

• Complex aroma crafted from plant and flower essences
• Subtle, long-lasting scent that complements other Aveda Shampure products
• Enhances the sensory ritual of washing hair

Is this shampoo safe for sensitive or conscious consumers?

The formula avoids many contentious ingredients—no silicones, sulfates (SLS/SLES), parabens, phthalates, mineral oil, or animal-derived components—making it suitable for those who prefer cleaner labels. Aveda is Leaping Bunny approved and certified vegan, aligning with cruelty-free and plant-forward preferences.

• 96% naturally derived per ISO 16128 standard
• Free from SLS/SLES and synthetic fragrances
• Vegan, cruelty-free, and B Corp credentials
• Packaging may vary during Aveda’s design update; formula remains the same

How should I use the 1.7 fl oz travel bottle for best results?

Apply a small amount to wet hair, lather gently from roots to ends, then rinse. For added conditioning, follow with your preferred Aveda conditioner or a Shampure companion product.

• Use a quarter-sized amount for short hair; more for longer lengths
• Repeat for heavy styling product removal or extra cleansing
• Pair with Shampure Conditioner or Composition Oil for added nourishment

Who is this for: Aveda Shampure Nurturing Shampoo 1.7 fl oz is designed for people with fine to medium hair who want a gentle, everyday cleanser that adds lightweight nourishment and shine without silicones or harsh sulfates. It’s also a good pick for travelers, fragrance-conscious shoppers who enjoy plant-based blends, and anyone who prefers vegan, cruelty-free haircare backed by Aveda’s professional styling heritage.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.