Aveda Shampure Nurturing Shampoo & Conditioner Duo — Full Size, For Fine to Medium Hair, Calming Lavender-Ylang Aroma

This two-piece set combines a gentle shampoo and a weightless conditioner made from predominantly plant-derived ingredients, designed for everyday use on normal, fine to medium hair. Both formulas focus on removing buildup without heavy residue and restoring soft shine, while the iconic Shampure scent blends 25 plant and flower essences—including lavender, ylang ylang, and petitgrain—for a relaxing sensory experience. The duo is free from silicones, SLS/SLES, parabens, phthalates, synthetic fragrance, mineral oil, animal-derived ingredients, and formaldehyde donors, and meets ISO 16128 criteria for natural-origin content.

How will this duo affect fine or medium hair at wash time?

The shampoo gently lifts oils and impurities without stripping hair, and the conditioner adds moisture and slip without weighing strands down. Together they promote manageable texture and a natural-looking finish suitable for daily routines.

• Shampoo: gentle cleansing surfactants for light removal of residue
• Conditioner: lightweight emollients that detangle without heaviness
• Leaves hair with increased softness and subtle shine
• Formulated to avoid buildup that can flatten fine hair

What makes the Shampure aroma different from other salon scents?

Shampure’s aroma is a composed blend of 25 pure plant and flower essences, created to be calming and balanced rather than overtly sweet or chemical. The scent features floral and citrus-green notes from lavender, ylang ylang, and petitgrain, giving a spa-like, lingering fragrance experience.

• 25 pure essences for a nuanced aroma profile
• Blends floral, woodsy, and citrus-green notes for calmness
• Delivers a subtle scent that lingers on hair without overpowering

Are these formulas natural and what ingredients are excluded?

Both products are formulated with over 96% naturally derived ingredients per ISO 16128, relying on plant extracts, non-petroleum minerals, and water sources. They intentionally omit common additives that some shoppers avoid to reduce irritation risk or product buildup.

• Shampoo: 96%+ naturally derived; Conditioner: 98% naturally derived
• Free from silicones, mineral oil, SLS/SLES, parabens, phthalates, and synthetic fragrance
• No animal-derived ingredients or formaldehyde donors

How should I use the set for best results?

Use the shampoo first to create a gentle lather and rinse thoroughly, then apply a small amount of conditioner concentrating on mid-lengths and ends before rinsing. For fine hair, start with less conditioner and increase slightly if needed; for medium hair use standard amounts for detangling and softness.

• Apply shampoo to wet hair, massage into scalp, rinse fully
• Work conditioner through lengths, leave 1–2 minutes, then rinse
• Adjust conditioner quantity to avoid heavy buildup on roots
• Pair with other Shampure body and home products for a cohesive scent

Who is this for: This duo is aimed at people with normal to fine or medium hair who want daily cleansing and lightweight conditioning from predominantly plant-based formulas. It suits anyone looking for a gentle everyday system that emphasizes natural-origin ingredients and a refined calming scent, especially those who prefer silicone-free, sulfate-free, and phthalate-free haircare options.

Ingredients

Shampoo Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.; Conditioner Ingredients: Water Aqua Eau, Cetearyl Alcohol, Propanediol, Behentrimonium Methosulfate, Crambe Abyssinica (abyssinian) Seed Oil, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea Butter), Lactic Acid, Caprylyl Glycol, Stearamidopropyl Dimethylamine, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Phenoxyethanol, Potassium Sorbate ILN44970 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.