Aveda Pure Abundance Volumizing Shampoo for Fine Hair — 6.7 fl oz, Amaranth Seed Extract & Lightweight Gel-to-Foam Lift

Aveda Pure Abundance Volumizing Shampoo is a lightweight, 95% naturally derived cleansing formula that removes product build-up and excess oil to visibly boost body for fine hair.

This gentle gel-to-foam shampoo was created to lift limp strands without weighing them down, using plant-powered ingredients and Aveda’s signature Pure-Fume aroma. The formula is designed to work with the matching Volumizing Conditioning Rinse to maximize lift, and it uses amaranth seed extract in a concentrated botanical volumizing blend to plump hair shafts and reduce surface friction. Because it’s 100% vegan, Leaping Bunny approved, and produced by a Certified B Corp, it’s a choice for people who want performance with thoughtful sourcing.

How does this shampoo create more volume for fine hair?

Pure Abundance relies on a concentrated botanical approach: the amaranth seed extract is distilled for targeted efficacy so each strand appears thicker and moves with more natural lift. The soft gel transforms into a rich lather that cleanses buildup and oil that can flatten fine hair, revealing fuller-looking shape.

• Amaranth seed extract plumps hair shafts for enhanced body.
• Gel-to-foam texture lifts without heavy residues.
• Removes product buildup and excess oil to restore natural bounce.

Will this formula work on color-treated or chemically processed hair?

The gentle surfactants and plant-derived ingredients are formulated to cleanse without stripping, but as with any cleansing product, results can vary depending on treatment history. If you have recently colored or chemically altered hair, follow with the Volumizing Conditioning Rinse and consult your stylist if you’re concerned about specific color preservation needs.

• Gentle cleansing that avoids harsh stripping when used as directed.
• Pairs with volumizing conditioner to maintain softness and manageability.
• Safe for routine use; ask your colorist about intensive color-care routines.

What does Pure-Fume aroma smell like and is it overpowering?

Aveda’s Pure-Fume is a blend of plant and flower essences — jasmine, peppermint, palmarosa, and ylang-ylang among them — created to provide a fresh, layered scent experience. The fragrance is noticeable but balanced, designed to enhance the shower experience without lingering heavy perfume notes.

• Top and heart notes include peppermint and jasmine for freshness.
• Palmarosa and ylang-ylang add floral warmth and depth.
• Formulated to be pleasant in the moment and not overly clinging.

How should I use this shampoo for best results?

Massage a small amount into wet hair, rinse, and repeat if needed to fully remove buildup. For maximum lift and manageability, follow with Pure Abundance Volumizing Conditioning Rinse; styling from damp hair will help preserve the volume boost.

• Apply to thoroughly wet hair and massage to activate the gel-to-foam texture.
• Rinse completely and repeat if hair has heavy product buildup.
• Follow with the Volumizing Conditioning Rinse for 4x more volume vs. unwashed hair.

Who this is for: ideal for people with fine or limp hair seeking a plant-based volumizing wash that addresses buildup and excess oil while leaving hair lightweight and more voluminous. It’s also appropriate for shoppers who prioritize vegan, cruelty-free, and sustainably produced beauty products and who want an aromatic, salon-quality cleansing routine without heavy silicones or residues.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.