Aveda Pure Abundance Volumizing Shampoo - 33.8 fl oz Liter, Lightweight Lift for Fine Hair, Vegan

This volumizing shampoo is formulated specifically for fine hair textures that need lift without weight. The soft gel converts to a rich, cushioning lather that cleanses away residue while amaranth seed extract helps plump each strand for improved body and natural movement. Finished with Aveda’s Pure-Fume aroma—a floral, herbal blend with jasmine, peppermint, palmarosa and ylang-ylang—this liter-size bottle is ideal for home use, salons, or salons-at-home routines.

How does this shampoo add volume to fine hair?

The formula targets the surface and interior of strands: it removes oils and styling build-up that flatten hair and deposits botanical ingredients that gently thicken each fiber. When used with the Pure Abundance Conditioning Rinse, hair can appear up to four times more voluminous compared with unwashed hair. The lightweight finish keeps roots from collapsing so hair retains lift between washes.

• Soft gel texture that turns into a cushioning lather for even distribution
• Amaranth seed extract distilled into peptide-sized components to thicken strands
• Removes excess oil and accumulated styling residue without heavy silicones
• Works best paired with Pure Abundance Conditioning Rinse for amplified volume

Will this strip color or make my scalp dry?

Aveda designs this shampoo to cleanse effectively while respecting scalp comfort and color-treated hair. The balanced formulation focuses on removing oil and product build-up rather than harshly stripping natural oils. Many users with color-treated hair report it maintains vibrancy when used as part of a regular care routine.

• Gentle surfactant blend that cleanses without aggressive stripping
• Suitable for routine use; follow with conditioning rinse to maintain moisture
• Vegan, cruelty-free formula—no animal-derived ingredients

What noticeable results can I expect and when?

After the first wash you should feel lighter, cleaner hair with reduced residue at the roots. Over several washes, the amaranth-derived volumizers help strands appear fuller and smoother, improving combing and styling ease. For best results, use the shampoo and conditioner together and style as usual.

• Immediate: cleaner scalp, less visible build-up, lightweight feel
• Short term (few washes): improved lift and easier styling
• Continued use: sustained body with natural movement and reduced surface friction

How should I use this shampoo for maximum lift?

Wet hair thoroughly, massage a small amount into the scalp to activate the gel-to-lather texture, then rinse. Repeat if hair is very oily or heavily product-laden, and always follow with Pure Abundance Volumizing Conditioning Rinse for optimal fullness and manageability. Adjust frequency based on oiliness and styling habits.

• Use on wet hair; massage scalp to create rich lather
• Rinse fully and repeat when needed for heavy build-up
• Follow with the matching conditioning rinse and style as desired

Who is this for: Aveda Pure Abundance Volumizing Shampoo is designed for people with fine or limp hair who want lift without added weight, those who use styling products that leave residue, and anyone seeking a sustainable, vegan-friendly salon-quality cleanser in a liter size. It suits daily or frequent wash routines and is a practical choice for households or professionals who need reliable volume enhancement in a single product.

Ingredients

Water Aqua Eau , Cocamidopropyl Hydroxysultaine , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Amaranthus Caudatus Seed Extract , Hydrolyzed Rice Protein , Sodium Gluconate , Cocamidopropyl Pg-dimonium Chloride Phosphate , Polysorbate 20 , Citric Acid , Ammonium Sulfate , Polyquaternium-10 , Fragrance (parfum) , Jasmine Oil/extract , Cananga Odorata Oil/extract , Pelargonium Graveolens (geranium) Flower Oil , Mentha Piperita (peppermint) Oil , Pogostemon Cablin (patchouli) Oil , Limonene , Benzyl Benzoate , Geraniol , Eugenol , Linalool , Menthol , Linalyl Acetate , Citronellol , Beta-caryophyllene , Benzyl Alcohol , Pinene , Geranyl Acetate , Sodium Citrate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Benzoic Acid ILN54465 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.