Aveda Nutriplenish Deep Moisture Treatment Masque 0.85 oz — intense hydration for dry, brittle hair

Aveda Nutriplenish Treatment Masque Deep Moisture is an ultra-rich deep-conditioning hair masque that delivers concentrated, nutrient-packed hydration for dry, brittle hair.

This masque is formulated to replenish moisture and restore softness using a blend of organic pomegranate oil, organic coconut oil, and mango butter. Designed for medium to thick dry or very dry hair, the creamy formula sinks into strands to improve manageability and help hair look smoother and more luminous without silicones or synthetic fragrances.

How does this masque hydrate hair so deeply?

The formula combines low–molecular-weight organic coconut oil to penetrate the hair shaft, omega-rich pomegranate oil to nourish the surface, and mango butter to seal in moisture. Together these ingredients boost hydration compared with untreated hair and restore a softer hand-feel.

• Organic coconut oil for deeper internal conditioning
• Organic pomegranate oil providing omega-5 nourishment
• Mango butter to smooth and help retain moisture
• 96% naturally derived formula per ISO 16128*

When and how should I use the masque for best results?

Use the treatment after shampooing as a weekly intensive; it’s ideal whenever hair feels depleted, rough, or brittle. Apply generously through damp hair, leave on for 2–5 minutes, then rinse; for an extra-spa experience wrap hair in a hot towel to deepen penetration.

• Use after shampooing as a weekly treatment
• Leave on 2–5 minutes; extend with heat for deeper treatment
• Rinse thoroughly and style as usual
• For finer hair, consider the Nutriplenish Masque Light Moisture

Will this masque weigh my hair down or leave residue?

Formulated for medium to thick dry hair, the rich cream is designed to nourish without leaving heavy, greasy buildup when used as directed. Ingredients were selected to balance penetration and surface conditioning so hair feels soft and manageable, not oily.

• Best suited for medium to thick, dry or very dry hair
• Rinse thoroughly after recommended timing to avoid excess product
• Light version available for fine to medium hair types

What sensory and ethical qualities does the product offer?

Nutriplenish Masque Deep Moisture delivers a warm, earthy scent profile featuring cocoa with certified organic ginger and cardamom highlights, created from pure plant essences. Aveda’s formula avoids animal-derived ingredients, silicones, synthetic fragrances, parabens, phthalates, and other specified ingredients, and the brand is vegan, B Corp certified, and cruelty-free.

• Earthy cocoa aroma with ginger and cardamom notes
• Free of silicones, synthetic fragrance, parabens, and SLS/SLES
• Vegan, Leaping Bunny approved, and Certified B Corp

Who is this for? Aveda Nutriplenish Treatment Masque Deep Moisture is intended for people with medium to thick hair that tends toward dryness, dullness, or brittleness and who want a plant-rich, deeply nourishing weekly treatment. If your hair is fine or you prefer a lighter finish, consider Aveda’s Nutriplenish Masque Light Moisture instead.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Cocos Nucifera (coconut) Oil, Butyrospermum Parkii (shea) Butter, Mangifera Indica (mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (pomegranate) Seed Oil, Helianthus Annuus (sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (candelilla) Wax Candelilla Cera Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol ILN49239 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.