Aveda Men Pure-Formance Pomade Strong Hold for Short–Medium Hair, 2.5 oz — Water-Based, Non-Greasy

Aveda Men Pure-Formance Pomade is a lightweight, water-based styling pomade that delivers strong, pliable hold and natural-looking texture without greasiness.

This pomade is engineered for short to medium-length hair and gives precise control for shaping, molding, and adding definition. The non-greasy formula rinses clean and leaves hair feeling hydrated rather than heavy, while the pliable finish lets you rework styles throughout the day. Aveda excludes many common additives — like parabens, synthetic fragrance, and mineral oil — and the product aligns with the brand’s vegan and cruelty-free commitments.

How does this pomade hold up during a long day?

The Pure-Formance Pomade provides strong hold that maintains shape without becoming rigid. It keeps styles intact while allowing flexible movement so hair doesn’t look overly stiff or domed.

• Strong yet pliable hold that preserves your look.
• Water-based formula avoids build-up and flakes.
• Allows restyling during the day without reapplication.

Will it make hair feel greasy or heavy?

No — the pomade is formulated to feel lightweight and non-greasy. Because it’s water-based, it distributes easily and rinses out clean, leaving hair with a natural finish rather than oily residue.

• Non-greasy, non-sticky finish suitable for everyday wear.
• Hydrating ingredients help hair look healthy, not weighed down.
• Rinses out with water to prevent buildup.

What styling results can I achieve with short to medium hair?

This product is versatile: use it to sculpt classic, modern, or textured looks. The pliable consistency supports defined separation, slicked-back styles, and casual textured finishes depending on application technique.

• Creates texture and definition for piecey, tousled looks.
• Offers control for tapered or slicked styles without stiffness.
• Works on damp or dry hair for different levels of shine and hold.

How should I use the pomade for best results?

Start with a small amount, warm it between your palms, and distribute evenly through hair. Apply to damp hair for softer hold and more shine, or to dry hair for stronger hold and texture. Add more product sparingly to avoid over-application.

• Use pea-sized amounts to avoid excess product.
• Apply from roots to ends for sculpted control or to ends for texture.
• Rework styles by dampening hair slightly and reshaping with fingers.

Who is this for? Aveda Men Pure-Formance Pomade is ideal for men seeking a reliable, non-greasy styling product for short to medium-length hair who want strong, adaptable hold without heavy finishes. It suits people who prefer water-rinseable formulas, vegan and cruelty-free ingredients, and those who need a versatile pomade that supports both polished and textured looks.

Ingredients

Ingredients: Water Aqua Eau, Peg-25 Hydrogenated Castor Oil, Oleth-10, Oleth-20, Bis-diglyceryl Polyacyladipate-2, Diisopropyl Dimer Dilinoleate, Peg-10 Soy Sterol, Glycerin, Pvp, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Sodium Chloride, Ethylhexylglycerin, Hydroxypropyl Bisstearyldimonium Chloride, Tocopherol, Alcohol, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol ILN51308 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.