Aveda Men Pure-Formance Liquid Pomade — 6.7 fl oz Medium Hold, Lightweight 94% Naturally Derived

Aveda Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and moisture without weighing hair down.

This liquid pomade is formulated for everyday grooming: it smooths frizz, controls unwanted volume, and adds a healthy-looking sheen while preserving natural movement. With a gentle, plant-forward base and a formula free from parabens, sulfates, synthetic fragrances, and other common additives, it blends styling performance with clean-ingredient priorities. Use it on damp or dry hair to shape looks ranging from polished side parts to relaxed textured styles.

How much hold and movement can I expect from this pomade?

You get moderate to medium hold that keeps style in place while allowing hair to move naturally. The finish leans toward a subtle shine rather than a heavy, greasy look, so styles appear controlled but not stiff. It’s best for men who want structure without a rigid or crunchy feel.

• Medium hold suitable for classic and modern cuts
• Natural movement preserved for flexible restyling
• Subtle shine for a polished, non-greasy finish

Will this product weigh my hair down or make it feel sticky?

No — the formula is intentionally lightweight so you can style without residue or heaviness. The liquid complex seals in moisture without coating strands, which reduces stickiness and keeps hair feeling clean. Suitable for fine to medium hair types that need control without extra weight.

• Lightweight liquid base that avoids buildup
• Non-sticky application for comfortable wear
• Works on damp or dry hair for versatile use

How do I apply Aveda Men Pure-Formance Liquid Pomade for best results?

Shake the bottle, rub a moderate amount between palms, and distribute evenly through damp or dry hair. Start with a small quantity and add more to build hold where needed. Use a comb for defined parts or fingers to create textured, tousled styles.

• Shake well before use to blend ingredients
• Apply sparingly at first, then layer as needed
• Comb for neat looks, finger-style for texture

What ingredients and ethical standards define this pomade?

The formula is 94% naturally derived per ISO 16128 and made from plant extracts, water, and non-petroleum minerals. It omits animal-derived ingredients, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. Aveda is vegan, a Certified B Corp, and Leaping Bunny approved, reflecting its sustainability and cruelty-free commitments.

• 94% naturally derived ingredients for a plant-forward profile
• Free of common synthetic additives and animal ingredients
• Produced under Aveda’s ethical and cruelty-free certifications

Who is this for: Aveda Men Pure-Formance Liquid Pomade is ideal for men seeking everyday control with a natural finish — especially those who prefer lighter textures, clean formulations, and ethical brands. It fits short to medium lengths and a range of styles from neat, professional looks to relaxed, textured hair. If you want moisture, moderate hold, and a subtle shine without heavy residue, this product is a practical pick for routine grooming.

Ingredients

Ingredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.