Aveda Invati Ultra Exfoliating Shampoo Light — 1.7 fl oz for Fine to Medium Thinning Hair, Scalp-Exfoliating Formula

Aveda Invati Ultra Advanced Exfoliating Shampoo Light is a gentle purifying shampoo that exfoliates the scalp and helps reduce hair loss from breakage when used as part of the 4-step Invati Ultra system.

This lightweight shampoo is formulated for fine to medium thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to lift oil, product build-up, and environmental residues that can clog follicles, while a babassu-derived cleansing agent creates a soft lather that rinses clean. Designed as Step 1 of the Invati Ultra Advanced four-step regimen, it pairs with the Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for a complete routine.

How does this shampoo clean without over-drying delicate hair?

The formula combines a gentle, plant-derived surfactant with wintergreen-derived salicylic acid so it removes excess oil and impurities without stripping hair. It produces a light, foamy lather that rinses away clean, leaving strands shiny rather than brittle.

• Babassu-derived cleansing agent for gentle emulsifying
• Wintergreen-derived salicylic acid to help break down residue
• Light foam that reduces friction and tangling during rinse
• Rinses clean to preserve hair moisture balance

Will this help reduce hair loss from breakage?

When used as part of the complete Invati Ultra Advanced four-step system, the regimen demonstrated a reduction in hair loss due to breakage in repeat grooming tests on tresses. The shampoo's role is to clear the scalp so subsequent thickening and protective treatments can work more effectively on each strand.

• Step 1: exfoliates and clears follicle-clogging residue
• Step 2–4: conditioner, serum, and leave-in treatments strengthen and protect
• System testing showed reduced breakage compared to untreated tresses

What hair and scalp types is this product best for?

This Exfoliating Shampoo Light is optimized for fine to medium hair textures and for scalps that tend toward normal to oily. If your hair is medium to thick, Aveda recommends the Rich variant for deeper conditioning needs.

• Fine to medium thinning hair: primary match
• Normal to oily scalp: formulated to remove excess oil
• Medium to thick thinning hair: consider the Rich version instead

Is the formula natural and what does it avoid?

The product is 95% naturally derived by ISO 16128 standards and is formulated without many common synthetic ingredients. It omits animal-derived ingredients, silicones, SLS/SLES, mineral oil, parabens, phthalates, petrolatum, paraffin, synthetic fragrance, and formaldehyde donors.

• 95% naturally derived ingredients: plants, non-petroleum minerals, and water
• Free from SLS/SLES, silicones, and many other synthetic additives
• Vegan formula; produced by a Certified B Corp and Leaping Bunny approved

Who is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is suited to people with fine to medium hair who are experiencing thinning and want a scalp-purifying shampoo that pairs with a targeted 4-step thickening system. Choose this if your scalp trends oily or you use styling products that can leave residue; if your hair is thicker, consider Aveda’s Rich option for extra conditioning. Use as the first step in the Invati Ultra Advanced regimen for best results.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.