Aveda Blue Malva Purple Shampoo for Blonde & Gray Hair — Liter, 95% Naturally Derived, Neutralizes Brassiness

Aveda Blue Malva Shampoo is a purple-toned, 95% naturally derived cleanser that neutralizes brassiness and adds cool, silvery brightness to blonde and gray hair.

Designed for gray, silver, blonde and highlighted hair, Aveda Blue Malva Color Shampoo uses blue malva and coneflower to counteract yellow and orange tones while delivering moisture and a signature plant-based aroma. This formula is 95% naturally derived (ISO 16128) and excludes common synthetic additives like SLS/SLES, parabens, phthalates and synthetic fragrances. It’s a salon-grade option in a liter size ideal for at-home maintenance or professional stations.

How does Aveda Blue Malva Shampoo reduce brassiness in blonde or gray hair?

The shampoo deposits subtle blue-violet pigments that cancel warm yellow and brassy tones, restoring a cooler, more neutral appearance. Regular use builds cooler reflections over time without heavy artificial color, helping color-treated and natural gray hair look more luminous.

• Blue-violet pigments neutralize yellow/orange undertones
• Formulated for gradual toning with repeated use
• Safe for chemically-treated and natural gray shades
• Helps maintain salon color between appointments

What ingredients give it botanical performance and scent?

Aveda combines blue malva and coneflower for toning and brightness while relying on plant-derived cleansers and conditioners for moisture. The Pure-Fume aroma blends certified organic ylang ylang, lemon and eucalyptus with other pure flower and plant essences for a natural, layered fragrance.

• Blue malva and coneflower for color-enhancing benefits
• Certified organic ylang ylang, lemon, eucalyptus in the scent
• 95% naturally derived ingredients per ISO 16128 standard
• Free from animal-derived ingredients, SLS/SLES, parabens and synthetic fragrance

How should I use this purple shampoo to get the best results?

Apply to wet hair, lather, and leave on briefly based on desired toning—shorter for gentle neutralizing, longer for more visible cooling. Rinse thoroughly and follow with a conditioner; frequency depends on your starting brassiness and hair porosity.

• Use 1–3 times weekly or as needed to maintain tone
• Adjust leave-in time for stronger or subtler toning effects
• Follow with a moisturizing conditioner to seal the cuticle
• Patch-test if you haven’t used toning shampoos before

Will this shampoo dry out my hair or affect hair health?

The formula aims to cleanse and tone while supporting moisture, thanks to plant-based conditioning ingredients rather than harsh sulfates. As with any toning shampoo, balancing use with a hydrating conditioner helps prevent dryness and keeps hair soft and manageable.

• Plant-derived cleansers instead of strong SLS/SLES surfactants
• Includes conditioning agents that help retain moisture
• Best paired with a nourishing conditioner after use
• Reduce frequency if hair feels overly dry

Who is this for: Aveda Blue Malva Shampoo is suited for people with gray, silver, platinum, highlighted or light blonde hair who want to neutralize yellowing and enhance cool tones using a plant-forward, salon-quality formula. It’s ideal for anyone preferring products with predominantly naturally derived ingredients and a botanical aroma, and for stylists who need liter sizes for professional use.

Ingredients

Ingredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.