Aveda Be Curly Advanced Shampoo for Curly, Coily & Wavy Hair — 8.5 oz, Sulfate‑Free Moisturizing, Frizz Control

Aveda Be Curly Advanced Shampoo is a creamy, sulfate- and silicone-free cleanser designed to remove buildup while restoring moisture and definition to curls, coils, and waves.

This shampoo lays the groundwork for healthier-looking textured hair by gently lifting oil and styling residue without stripping natural moisture. Formulated with 94% naturally derived ingredients, including a plant-protein peptide and kokum seed butter, it helps improve manageability and reduce the appearance of frizz when paired with the matching conditioner. The scent combines citrus and floral plant essences for a fresh, natural aroma during every wash.

How does this shampoo clean curly hair without drying it out?

Aveda Be Curly Advanced Shampoo uses a creamy, sulfate-free base that lifts dirt and product build-up but is milder on the hair’s natural oils than traditional detergents. Kokum seed butter and a plant-derived peptide condition strands as they’re cleansed, helping preserve softness and elasticity.

• Removes residue while maintaining moisture balance
• Sulfate- and silicone-free to reduce stripping
• Kokum seed butter provides slip for easier detangling
• Plant protein–derived peptide supports curl strength

Will it help reduce frizz and define curl pattern?

The formula is created to work synergistically with Be Curly Advanced Conditioner to form a protective layer around each curl, which helps shield hair from humidity-driven frizz. Many users report more defined curl shape and less haloing after a single use when the set is used together.

• Pairs with Be Curly Advanced Conditioner for best anti-frizz results
• Helps curls clump with improved definition
• Lightweight conditioning prevents weighed-down hair
• Humidity defense enhances lasting style throughout the day

What ingredients should textured-hair users know about?

This shampoo emphasizes plant-forward components: a peptide derived from plant proteins for strand support and kokum seed butter for conditioning and slip. The formulation is free from sulfates (including SLS/SLES), silicones, parabens, phthalates, mineral oil, and synthetic fragrance, aligning with many clean-beauty preferences.

• 94% naturally derived ingredients per ISO 16128
• Contains kokum seed butter for nourishment and detangling
• No silicones, sulfates, or synthetic fragrances
• Vegan formula and cruelty-free certification

How do I use it to get the best results on wash day?

Apply to thoroughly wet hair and massage gently into scalp and lengths to lift buildup. Rinse fully and follow with Be Curly Advanced Conditioner to lock in moisture and enhance curl formation; style as usual for defined, frizz-reduced results.

• Massage into scalp and through lengths on wet hair
• Rinse well to avoid residue buildup
• Always follow with Be Curly Advanced Conditioner for optimal curl support
• Use as part of a routine with complementary styling products for long-lasting definition

Who is this for? Aveda Be Curly Advanced Shampoo is suited to people with curly, coily, or wavy hair who want a gentle yet effective cleanser that preserves moisture and helps define natural texture. It’s a good fit if you avoid sulfates and silicones, prefer plant-derived ingredients, and are looking to reduce frizz while improving curl manageability. Whether you wear tight coils or loose waves, this shampoo can act as the foundational cleanse in a texture-conscious hair care routine.

Ingredients

Ingredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Helianthus Annuus (sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52341 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.