Aveda Be Curly Advanced Curl Enhancer Cream — 6.7 fl oz, silicone-free curl definition & frizz control

Aveda Be Curly Advanced Curl Enhancer Cream is a silicone-free styling cream that defines curls and waves while boosting hydration, controlling frizz, and adding visible shine.

This lightweight, 98% naturally derived* formula is designed for textured hair that needs definition without stiffness. It blends plant-based ingredients including a peptide from plant proteins and kokum seed butter to strengthen fragile strands, improve manageability, and leave a fresh citrus Pure-Fume aroma. The product works whether you air dry or use a diffuser, and it’s formulated without silicones, SLS/SLES, synthetic fragrance, parabens, and other commonly avoided ingredients.

How does this cream improve curl definition and manageability?

The formula helps reshape and define each curl by enhancing the natural pattern and reducing stray frizz. Lightweight conditioning agents provide slip to detangle and smooth cuticles so curls coil more uniformly and resist breakage during styling.

• Plant protein-derived peptide to replenish strength in fragile curls
• Kokum seed butter for conditioning and slip to reduce breakage
• Silicone-free texture that avoids build-up while providing hold

Will this control frizz in humid conditions?

In lab testing on hair swatches, the product delivers extended frizz protection in high humidity, helping curls stay more defined for multiple days. Results can vary with hair type and routine, but the formulation focuses on reducing humidity-related puffiness without weighing hair down.

• Frizz protection designed to last through humid environments
• Non-greasy finish that maintains shape and movement
• Works well with both air drying and diffuser blow-drying

How should I use Be Curly Advanced Curl Enhancer for best results?

Apply generously to damp hair from roots to ends, then scrunch or style as desired—air dry for a natural texture or use a diffuser to boost volume and definition. Combine with Aveda Be Curly shampoo, conditioner, and curl primer for optimal curl performance.

• Smooth onto damp hair, concentrating on mid-lengths and ends
• Air dry for soft definition or blow dry with a diffuser for added bounce
• Use with matching Be Curly system products for enhanced results

Is this formula clean and cruelty-free?

The cream is made from mostly plant-derived ingredients and avoids many synthetic additives; Aveda formulates it without silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, and similar ingredients. The brand is vegan, a Certified B Corp, and Leaping Bunny approved, reflecting commitments to ethics and sustainability.

• 98% naturally derived formula per ISO 16128 standard*
• Vegan, cruelty-free, and produced under B Corp principles
• No silicones or common harsh additives listed in the ingredient exclusions

Who is this for: Aveda Be Curly Advanced Curl Enhancer Cream is made for people with wavy, curly, or coily hair who want defined, hydrated curls without heavy silicones or synthetic fragrances. It’s ideal for anyone seeking strengthened strands, reduced frizz in humid conditions, and improved shine while using a primarily plant-based formulation.

*Per ISO 16128 standard, derived from plants, non-petroleum minerals, and/or water. Individual results vary by hair type and routine.

Ingredients

Ingredients: Water Aqua Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (kokum) Seed Butter, Glycine Soja (soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52211 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.